Mobile gives commuters and other travelers the capacity to respond directly to ads while on the go, although preferably not while driving. And geo-targeting gives advertisers the opportunity to reach them according to where they happen to be at the moment.
Blogs are one way to visibly organize content, but smart communicators recognize that there’s a much broader content marketing ecosystem at play. People are seeking and finding content differently than they used to; this means that how we categorize, organize and serve content must evolve as well.
Wikipedia’s open editing system – the very concept on which it was built – is continually threatened by authors and editors who are paid to skew the content on behalf of their clients and/or special interest groups.
As reported by the Wall Street Journal, the guidance “addresses how products – including risk and benefit information – can be discussed in venues such as Twitter, as well as paid search links on Google and Yahoo, all of which have limited space.”
Life is full of risk. Yet politicians and business executives often don’t understand why the public overestimates or underestimates risk. Why aren’t people more upset about climate change? Why do they fear illegal immigrants? Why do we need so many regulations governing the flammability of children’s pajamas?
Senators Michael Bennet (D-Colo.) and Jon Tester (D-Mont.) have introduced a bill that would prohibit members of Congress from becoming lobbyists after they retire.
A handful of Washington’s lobbying firms are undergoing major changes, as reported by The Washington Post’s Catherine Ho.
- Democrats Face Tough K Street Market
- Beep-Beep, Click-Click: Driving Commuters To Political Action
- Don’t Call It a Blog…
- How Wikipedia is Cracking Down on ‘Paid Advocacy Editing’
- ‘Personal Lobbying’ for Five Bucks?
- FDA Releases ‘Draft Guidance’ on Social Media Use by Pharma Companies
- What Are We Afraid Of?
- New Legislation Could Prevent Lawmakers from Becoming Lobbyists
- How Some K Street Firms Are Doing Business Differently
- Members of Congress Lack Social Media Know-How