Only 8 percent of corporate public affairs teams said their departments have some responsibility for investor relations. But that number is likely to increase as the political and regulatory challenges that companies face become more complex.
A group of anonymous individuals from within the US House of Representatives have posted a series of so-called ‘disruptive’ edits to various Wikipedia pages.
Mastering email marketing is an art, not a science. But certain mistakes are largely avoidable if the right actions are taken.
Mobile gives commuters and other travelers the capacity to respond directly to ads while on the go, although preferably not while driving. And geo-targeting gives advertisers the opportunity to reach them according to where they happen to be at the moment.
Blogs are one way to visibly organize content, but smart communicators recognize that there’s a much broader content marketing ecosystem at play. People are seeking and finding content differently than they used to; this means that how we categorize, organize and serve content must evolve as well.
Wikipedia’s open editing system – the very concept on which it was built – is continually threatened by authors and editors who are paid to skew the content on behalf of their clients and/or special interest groups.
As reported by the Wall Street Journal, the guidance “addresses how products – including risk and benefit information – can be discussed in venues such as Twitter, as well as paid search links on Google and Yahoo, all of which have limited space.”
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- How Wikipedia is Cracking Down on ‘Paid Advocacy Editing’
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- FDA Releases ‘Draft Guidance’ on Social Media Use by Pharma Companies