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How Social Media Suppress Public Affairs Discourse

Most social media users are reluctant to share their views on politics and public affairs, particularly when they think their opinions differ from those of their friends.

Instagram Introduces Real-Time Ad Performance Tools

Though Instagram advertising options have been available to select brands for about nine months, there was no way to measure ad performance in real-time — until now.

’2nd Vote’ App Aims to Inform Consumers’ Purchasing Decisions

Certain organizations are not shy about promoting their political and ideological values. But where do other, less “vocal” organizations fall on the political spectrum?

Leverage These Four Aspects of the Millennial Mindset for Grassroots Success  

While virtually every government relations professional is concerned about how to capture the attention of the millennials, if you find them but can’t keep them, your efforts really don’t matter.

6 Questions to Ask Yourself Before Hitting “Post” or “Tweet”

Anyone who manages a Twitter feed or Facebook Page knows just how often these platforms shift and change, and how important it is to stay current on the latest strategy.

US Tech Lobbyists Find a Second Home in Brussels

As the European Union (EU) considers a new online privacy bill, which would expand consumer’s rights and further limit online profiling, Brussels has become home to hordes of lobbyists.

Great Expectations for Business

Americans want companies to provide jobs, high-quality products and services, and healthy returns to shareholders. But they also expect firms to play an active, positive role in society.

Form Letters Are Still Relevant When Communicating with Congress

For advocacy organizations, it is critical to understand two misconceptions: first, handwritten letters do not wield more influence on a member than email letters; and second, “form” emails and letters are not necessarily inferior to personalized ones, particularly when message volume is taken into consideration.

Remembering Chris Battle: One Year Later

Notorious for his quick wit and charming personality, Chris’s loss was felt deeply by Adfero team members and countless others who had the good fortune of knowing him.

Americans Support Lobbying Efforts, Unsure of Lobbyists

The 2014 Public Affairs Pulse survey found an increase in Americans’ acceptance of lobbying interests, though the general attitude toward corporate lobbies remains conflicted.