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How AARP Found Its Social Media Voice

AARP gathered as much statistical information as possible about its constituency — and especially about its social media habits. Then, around January 2013, Reeves says, the association convened representatives of every department that plays a role in developing social media content.

Who Tweets on Behalf of Members of Congress?

Perhaps we have the vague sense that a communications director, or even an intern, is the one who hits “post” on behalf of their lawmaker boss.

How IR Became Invested in Public Affairs

Only 8 percent of corporate public affairs teams said their departments have some responsibility for investor relations. But that number is likely to increase as the political and regulatory challenges that companies face become more complex.

Wikipedia Instates 10-Day Editing Ban on US House of Representatives

A group of anonymous individuals from within the US House of Representatives have posted a series of so-called ‘disruptive’ edits to various Wikipedia pages.

3 Common Email Marketing Pitfalls & How to Avoid Them

Mastering email marketing is an art, not a science. But certain mistakes are largely avoidable if the right actions are taken.

Democrats Face Tough K Street Market

If their bosses are not reelected in November, Democratic Hill staffers hoping to transition to K Street lobbying gigs are up against some tough challenges.

Beep-Beep, Click-Click: Driving Commuters To Political Action

Mobile gives commuters and other travelers the capacity to respond directly to ads while on the go, although preferably not while driving. And geo-targeting gives advertisers the opportunity to reach them according to where they happen to be at the moment.

Don’t Call It a Blog…

Blogs are one way to visibly organize content, but smart communicators recognize that there’s a much broader content marketing ecosystem at play. People are seeking and finding content differently than they used to; this means that how we categorize, organize and serve content must evolve as well.

How Wikipedia is Cracking Down on ‘Paid Advocacy Editing’

Wikipedia’s open editing system – the very concept on which it was built – is continually threatened by authors and editors who are paid to skew the content on behalf of their clients and/or special interest groups.

‘Personal Lobbying’ for Five Bucks?

Would you pay $4.95 for someone to call a lawmaker on your behalf? Amplify’d, a newly-launched startup, claims to offer “personal lobbyists” for less than five bucks a pop.