In honor of small business week, I thought it would be appropriate to turn the usual “tips for small businesses” post on its head and instead talk about the top five things we can learn about grassroots and advocacy from small businesses.
Working in public affairs, nothing can seem more like “mission impossible” than being tasked with creating your organization’s social media presence.
The Obama campaign victories of 2008 and 2012 — and the role social media played in those victories — will be studied for years to come. But those seeking to replicate those winning strategies must not “forget the ‘social’ in social media,” advised Joe Rospars, Obama’s chief digital strategist.
Engine Advocacy’s coalition of tech firms – including heavyweights such as Firefox, Yelp and Google – recently launched “Keep Us Here,” an advocacy campaign to support comprehensive immigration reform.
Last week, the U.S. Chamber of Commerce launched “On the Road with Free Enterprise,” an awareness campaign which aims to promote the stories of small businesses that have benefited from the American free enterprise system.
The Public Affairs Council’s Social Media and Advocacy Summit proved again this year that there is a lot we can share and learn from one another in the public affairs community. Whether you hail from an agency, the Hill, a brand or a trade association, there were great takeaways, case studies and feedback to help us all continue to hone our techniques and strategies.
This morning, POLITICO’s Byron Tau reported some interesting findings from a George Washington University survey of 328 Hill staffers from both sides of the aisle.
If your organization isn’t already on YouTube’s One Channel, now is the time to join up. One Channel just rolled out some exciting new updates for brands, making it easier than ever before to showcase content and attract subscribers.
This Tuesday, House Majority Leader Eric Cantor launched Cosponsor.gov, a website and corresponding app that enables users to indicate – via Facebook – their support for legislation in the House.
Join get{smart}’s team of experts on June 14 for an intermediate-level class on Facebook advertising.
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