Take a closer look at what you’re measuring (and why).
Present-day politicians and corporate executives often see negative articles in the media, read false allegations on Facebook and Twitter, and quickly decide these attacks require a response. Then, in their efforts to set the record straight or shut down the opposition, they draw more attention to the charges.
Our biennial Grassroots Influence Pulse (GRIP) research was established to obtain a benchmark of current trends in grassroots influence tactics, the time and money being directed to various grassroots techniques, and most important, the trends in how members of Congress are responding (or not) to grassroots influence strategies.
Having a strong, consistent brand for your grassroots program is essential when motivating people to take action on behalf of your issue.
The American Health Care Association needed to expand the reach and impact of Care Conversations, its public education campaign. Here’s a look at three of the key lessons the team learned about tackling a tough topic through strategic communications.
- Advocacy Leaders Can’t Shy Away from Measurement and Evaluation
- When Doing Nothing Is the Best Strategy
- Grassroots Stakeholders and Their Legislators: Who Is Influencing Whom? (Part 1)
- History Telling and Brands
- Announcing the 2015 Adfero Eight
- Resourceful Advocacy Video
- How to Improve Grassroots Program Success Through Branding
- ‘Scam PACs’ Becoming Increasingly Common
- Tackling Tough Conversations: A Successful Communications Campaign on a Sensitive Topic
- What’s Wrong (and Right) with the World