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Personas: Communicators’ Secret Weapon

A persona is a tool that, when used strategically, can help designers and content creators both understand and empathize with their audience. Sound great so far? Let’s look into some other practical reasons to employ personas into your organization.

More Voters Rely on Smartphones and Social Media

A recent Pew Research poll reported that Democrats, Republicans and Independents alike are using their phones and social media platforms to stay informed.

Multimedia Storytelling – Does Your Organization Have What It Takes?

Good content is not about simplicity – it’s about sophistication. Consumers want excellent, interactive content that tells a good story with today’s technology in mind.

Understanding How Social Media Impacts SEO

Whereas Search Engine Optimization (SEO) used to be all about keywords and inbound links, social media has become equally (if not more) important for organizations looking to boost their search page rankings.

#KStreetClicks: September 10

Content marketing growth ‘hacks’; a Call to Action feature on Facebook; tips to get influencers to see and share your content and more.

The Advantages of Virtual Advocacy Groups

Connectivity’s Alan Rosenblatt points out that virtual advocacy groups inherently have more flexibility than their brick-and-mortar counterparts.

September 10: How Strategic Communications Drives Public Affairs

If you are a communications professional in the advocacy space, you don’t want to miss this half-day seminar offered by the Public Affairs Council.

How Social Media Suppress Public Affairs Discourse

Most social media users are reluctant to share their views on politics and public affairs, particularly when they think their opinions differ from those of their friends.

Instagram Introduces Real-Time Ad Performance Tools

Though Instagram advertising options have been available to select brands for about nine months, there was no way to measure ad performance in real-time — until now.

’2nd Vote’ App Aims to Inform Consumers’ Purchasing Decisions

Certain organizations are not shy about promoting their political and ideological values. But where do other, less “vocal” organizations fall on the political spectrum?