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What Google+ Means for Political Advocacy and Campaigning: Initial Thoughts

Cross posted from e.politics

Google+ went live for the masses today (assuming you got in before the system stopped taking new users), meaning that the search giant has taken another stab at social networking — and at staving off the threat of Facebook. How should political and advocacy communicators approach this new platform?

First, as Steven Levy points out in Wired (via Matt Stempeck), today’s launch is just one piece of a process that will stretch out for months, so we’re only seeing the bones of what should be a much broader set of tools. But what’s out there now is already interesting, and definitely check out Amy Sample Ward’s excellent overview for a glimpse of how it works. Two elements jump out: first, the platform’s integrated ten-person video chat feature (“Hangouts”), which should be extremely useful for volunteer-organizing, for media/blogger calls and for campaigns whose staff is scattered across the country or the world.

To read the entire article on e.politics, click here.

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  • http://www.campaigntrailyardsigns.com/ Ben Donahower

    Circles, too, should be useful. It makes segmenting lists easy: have an all call list, issue specific lists, contributors, etc.