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Daily Specials

July 19, 2011 | By

Three Cents on Google+ for PR Agencies/ Corporate Communicators who don’t have time to toy around (TheBuzzBin) Be sure you learn the key terms and tools for engagement on the site, but there’s no need to abandon Twitter or Facebook. Do Facebook and Twitter Followers Reflect a President’s Popularity? (TechPresident) Numbers alone don’t tell the […]

Daily Specials

July 13, 2011 | By

Keep Your Social Media Strategy Simple (Business 2 Community) By getting involved in too many social media platforms, you run the risk of not fully engaging your audiences. The war of the social networks (The Washington Post) Learn how they differ, what they offer, and the impact they are currently making. Don’t forget to sign […]

Daily Specials

July 6, 2011 | By

Are Facebook, Twitter Fostering Civic Engagement? (Miller-McCune) Some observers believe that social media encourages “slacktivism,” and narrows our world view rather than expanding it. Yet a recent study by Pew reveals that Facebook users are more politically engaged than most people. U.S. House Members Share Letters On Facebook (AllFacebook) In an effort to increase government transparency, members […]

Daily Specials

July 5, 2011 | By

The 5 Pitfalls of Social Media Engagement (Business 2 Community) Social media is a great tool to get people involved in your cause, so be sure not to fall prey to these common mistakes. Twitter Tip: Don’t Auto-Connect Your Facebook And Twitter Accounts (Mediabistro.com) Twitter and Facebook are two very different social media platforms, and your […]

Daily Specials

July 1, 2011 | By

In Latest Foray Online, President Obama Will Take Questions From Twitter (Tech President) The affair on July 6 is the latest in a series of events facilitated by an Administration dedicated to interacting with and engaging citizens online.   Are You Delivering Emails That Matter? (ClickZ) Make sure your content is relevant to your audience by identifying  key segments through subscriber preferences or […]

Daily Specials

June 23, 2011 | By

Case Study: How Facebook Ads Defeated a Florida Ballot Initiative (e.politics) The campaign took advantage of Facebook’s ability to specifically target audiences and locations. 10 Tips to Get the Twitter Conversation Started! (Business 2 Community)  Twitter shouldn’t be looked at as simply a broadcast medium – it’s about connecting with people. Check out these 10 tips to get […]

Daily Specials

June 15, 2011 | By

How to Lose Credibility in Social Media the Easy Way (PR News Blog) Make sure you check for typos and fact check before you post on Facebook and Twitter. How Your Cell Phone is Ripping Traditional Media Apart (Social Media Today) Mobile devices must be regarded by marketers as being on a level with television […]

Daily Specials

June 13, 2011 | By

HOW TO: Maximize Your Brand’s Relevance With Facebook Post Targeting (Mashable) Facebook marketers can choose to target by location or by language in order to reach the right audiences. 5 musts for managing Twitter during a crisis (Ragan’s PR Daily) As a real-time reporting tool for citizens and journalists, Twitter has become key in crisis management. Don’t […]

Daily Specials

June 9, 2011 | By

No Myths Here: 5 Twitter Lessons Learned From the Discovery Channel (PR News) Learn how the network launched its most successful Twitter Account. What downturn? Digital ad spend to top $30 billion this year (Social Media Influence) Marketers are investing more in digital channels, with mobile advertising more than doubling in the past two years. Don’t […]

Daily Specials

June 8, 2011 | By

There’s a Congressional App for That (Library of Congress) Check out a list of apps for getting in touch or keeping up with Congress. 6 Easy Ways To Reward Your Twitter Followers (Mashable) Turn your twitter followers into brand ambassadors by offering simple and easy rewards. Don’t forget to sign up for K Street Café’s mailing-list to […]