Are ‘Boring’ Tweets the Best Tweets?

June 20, 2012 | By

There’s an art to writing a compelling tweet, but it may be a much simpler art than we thought. According to a joint study by researchers at UCLA and Hewlett-Packard, the most “shareable” tweets are, well, slightly dull. Findings from the UCLA/HP study, “The Pulse of News in Social Media: Forecasting Popularity,” was recently summarized […]

Daily Specials

October 6, 2011 | By

Congress: Apple Founder Steve Jobs Changed Our Lives (The Hill) An homage to one of modern technology’s greatest innovators: various members of congress share (via tweet) their sadness over the loss of Steve Jobs. Will Your Brand Succeed in the New Facebook? (ClickZ) Facebook’s recent makeover may mean you need to adapt your content. Find […]

Daily Specials

September 27, 2011 | By

New Rules for Online Politics Could Be On the Horizon (TechPresident) Google, Facebook, and Twitter are gearing up to capitalize on ad revenues from political campaigns in 2012; however, the Federal Election Commission (FEC) may put some rules in place to regulate political ads on the internet. Single Voice Sinks Coast Guard’s Rule (Roll Call) […]

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September 20, 2011 | By

Protest Closes Off Wall Street Roads (WSJ) Once again, the masses have taken to social media to organize a protest; this time, Manhattan’s financial district is occupied by demonstrators who were mobilized via Facebook and Twitter. Troy Davis’ Death Row Case in Georgia Goes Global (USA Today) In a joint effort to prevent the execution […]

Daily Specials

September 15, 2011 | By

New Media Guru Urges Tweeting at Super Committee (Roll Call) Former Capitol Hill vet and communications agency president Patrick Hynes encourages citizens to utilize Twitter (along with Facebook and YouTube) to make sure the debt #supercommittee hears their ideas. A Few Details About the Upcoming Twitter Analytics (MediaBistro) Measuring your social media impact is more important now […]

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September 14, 2011 | By

The Real Way That Twitter Can Change Society (New Statesman) For better or for worse, Twitter was used to organize a civic response throughout the UK during the August riots. The real lesson learned? Governments can learn a lot by paying attention to their constituents on social networking sites. 6 Free Social Media Monitoring Tools […]

Daily Specials

September 12, 2011 | By

New Crowdfunding Site Promises to Be a Kickstarter for K Street (TechPresident) Upcoming website YouLobby allows activists to pitch their campaign and accumulate donations. But will the idea sink or swim? You decide. Gallup: Aim Social Media Marketing at Loyalists, Not Prospects (ClickZ) According to Gallup analysts, “Since marketers are less likely to engage prospects […]

Daily Specials

September 9, 2011 | By

This Is Why You Have No Friends (ClickZ) We all know that quality is better than quantity when it comes to friends (and even Facebook fans.) But advocacy organizations still need to have a significant fan base in order to promote their messages and inspire people to act. Gary Stein explains how to become more […]

Daily Specials

August 29, 2011 | By

Twitter Grows Public Policy Team With Former FCC Staffer Colin Crowell (techPresident) Twitter and Facebook are both adding former Congress staffers and policy makers to strengthen their corporate team. How to Create a Facebook Fan Base to Drive Social Advocacy (ClickZ) Check out this free white paper from ClickZ, which will give you a better […]

Daily Specials

August 22, 2011 | By

Six Myths of Social Media (CRM Magazine) Saurabh Mittal debunks several common misconceptions of social media management and offers some tips for optimizing your organization’s online presence. How to Participate in a Tweet Chat (PR Daily) Themed hashtag conversations or ‘Twitter chats’ can be a valuable advocacy tool. Check out this article and learn how […]