K Street Café

HOW TO: Maximize Your Brand’s Relevance With Facebook Post Targeting (Mashable) Facebook marketers can choose to target by location or by language in order to reach the right audiences. 5 musts for managing Twitter during a crisis (Ragan’s PR Daily) As a real-time reporting tool for citizens and journalists, Twitter has become key in crisis management. Don’t [...]

Cross-posted from the Adfero Group blog By Sean Wagman of Adfero Group It appears that in social advertising these days, too much web space has been dedicated to writing eye-catching ad copy. That is all well and good, but ad copy will not make or break your social ad campaign. Most people will not take [...]