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Members of Congress Using Reddit to Interact with Constituents

June 18, 2012 | By

Roll Call today reported about the increasing use of Reddit, a social networking web site, by Members of Congress to interact with constituents. A handful of Members are asking policy questions on the site often leading virtual, and sometimes vigorous, town hall discussions. Organizations that engage in advocacy should pay attention to this trend. If it […]

Social Media – Should It be the Driver or Passenger in your Grassroots Influence Strategy?

January 3, 2012 | By

Several years ago our Innovate to Motivate conference hosted then Gallup Managing Partner Ron Balmer to talk about Gallup’s research on customer engagement and how it applies to grassroots organizations. It was one of our most highly rated workstorms. Gallup has been at the forefront of engagement research; they define it as the degree to […]

3 Reasons Why Google+ Won’t Beat Facebook

November 8, 2011 | By

By Iverson Gandy Cross-posted from the Adfero Group blog With the quick popularity of Google+ (G+), many social media gurus are proclaiming the slow but sure downfall of Facebook. To that, I say one thing: not going to happen. Here’s why: 1. Too little, too late In a very rare and embarrassing moment (and for what […]

The Latest in using Facebook for Advocacy

October 4, 2011 | By

By Kalee Miller and Caroline Sheedy of Adfero Group With 800 million active users, Facebook has earned the title of most popular social network around the globe. At the f8 conference a few weeks ago, CEO and Founder Mark Zuckerberg announced some big changes, the latest in the site’s constant evolution. It’s hard for a […]

Daily Specials

July 27, 2011 | By

NJ Gov Christie Pushes Agenda in Campaign-Style Videos (ClickZ) While online videos are frequently used by political candidates, it’s rare for an elected official not facing an immediate electoral challenge to utilize this tool. But Gov. Chris Christie of New Jersey is taking a new approach and using online video to complement his broader communications strategy. […]

Daily Specials

July 13, 2011 | By

Keep Your Social Media Strategy Simple (Business 2 Community) By getting involved in too many social media platforms, you run the risk of not fully engaging your audiences. The war of the social networks (The Washington Post) Learn how they differ, what they offer, and the impact they are currently making. Don’t forget to sign […]

Daily Specials

June 27, 2011 | By

How to write a perfect blog post: 10 tips (PR Daily) Don’t just focus on the content of your blog post. The way you format it is crucial in gaining attention and keeping people reading. 6 of the Top Mobile Trends to Watch (Business2Community) In today’s world, it’s become all about mobile apps and having social networks […]

Daily Specials

June 14, 2011 | By

The Convergence of Search and Social (ClickZ) Search engines are becoming like social networks and vice versa. Learn what this means for your digital marketing efforts. 8 ways not to pitch a blogger (Ragan) Capture the attention of bloggers by avoiding these 8 mistakes. Don’t forget to sign up for K Street Café’s mailing-list to […]

Daily Specials

March 23, 2011 | By

On Twitter, Conservative (or Liberal) by Association (The New York Times) Active Twitter users reveal their political leanings even if they don’t post about politics, a group of researchers at Duke University says. Startup Helps You Create a Sign-Up Page In Minutes (Mashable) LaunchRock offers budding companies a custom launch page that allows interested parties […]

Daily Specials

November 23, 2010 | By

Hillary and Che? (Marc Cooper blog) A State Department rep said recently that today’s equivalent of a leader like the Cuban revolutionary Che Guevera would be engaged communities of many, specific social networks. Twitter Used for Ad-Hoc Disaster Relief in Indonesia (Tech President) A discussion of how effective Twitter is for use in communication during […]