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Controversial Mobile App Aims to Support Volunteers

June 25, 2012 | By

Could a mobile app help lower volunteer attrition rates? Recognizing that volunteers who go without praise for their efforts are more likely to quit, Chalo, Inc‘s Nimila Abrams created Reward Volunteers, an app that allows volunteers to earn rewards for themselves and the organizations they serve. “Reward Volunteers allows volunteers to log and share their […]

Are ‘Boring’ Tweets the Best Tweets?

June 20, 2012 | By

There’s an art to writing a compelling tweet, but it may be a much simpler art than we thought. According to a joint study by researchers at UCLA and Hewlett-Packard, the most “shareable” tweets are, well, slightly dull. Findings from the UCLA/HP study, “The Pulse of News in Social Media: Forecasting Popularity,” was recently summarized […]

Members of Congress Using Reddit to Interact with Constituents

June 18, 2012 | By

Roll Call today reported about the increasing use of Reddit, a social networking web site, by Members of Congress to interact with constituents. A handful of Members are asking policy questions on the site often leading virtual, and sometimes vigorous, town hall discussions. Organizations that engage in advocacy should pay attention to this trend. If it […]

The New Responsibilities (and Opportunities) for the PR Industry

June 15, 2012 | By

Part two in a series on the state of the PR industry In my last post I mentioned that USC’s Annenberg School of Communications and Journalism had released their seventh bi-annual Communication and Public Relations Generally Accepted Practices (GAP VII) study. While the PR/Comm industry is alive and well, it is also changing. PR/Communications is about so much […]

Social Media – Should It be the Driver or Passenger in your Grassroots Influence Strategy?

January 3, 2012 | By

Several years ago our Innovate to Motivate conference hosted then Gallup Managing Partner Ron Balmer to talk about Gallup’s research on customer engagement and how it applies to grassroots organizations. It was one of our most highly rated workstorms. Gallup has been at the forefront of engagement research; they define it as the degree to […]

3 Reasons Why Google+ Won’t Beat Facebook

November 8, 2011 | By

By Iverson Gandy Cross-posted from the Adfero Group blog With the quick popularity of Google+ (G+), many social media gurus are proclaiming the slow but sure downfall of Facebook. To that, I say one thing: not going to happen. Here’s why: 1. Too little, too late In a very rare and embarrassing moment (and for what […]

Are We Headed for a ‘Corporate Spring’?

October 20, 2011 | By

Cross-posted from the Public Affairs Council blog It’s hard not to laugh at the Occupy Wall Street campaign, the bizarre group of protesters who recently shut down the Brooklyn Bridge and, dressed as corporate zombies, staggered past the New York Stock Exchange, chanting, “How to fix the deficit: End the war, tax the rich!” But […]

Daily Specials

October 4, 2011 | By

Overview: Social Media and 2012 Political Campaigns (e.politics) Beth Becker lays out the various ways that social media will be crucial for politicians who are fund raising, organizing, and communicating in the field throughout the next year. Alternative to Sending an Press Release (PR Daily) It can be easy to forget that there are other […]

The Latest in using Facebook for Advocacy

October 4, 2011 | By

By Kalee Miller and Caroline Sheedy of Adfero Group With 800 million active users, Facebook has earned the title of most popular social network around the globe. At the f8 conference a few weeks ago, CEO and Founder Mark Zuckerberg announced some big changes, the latest in the site’s constant evolution. It’s hard for a […]

Daily Specials

September 29, 2011 | By

Facebook Forms Political Action Committee (Reuters) The social network has pledged to begin supporting ‘candidates who share [Facebook's] goals of promoting the value of innovation to our economy while giving people the power to share and make the world more open and connected.’ Facebook’s New PAC Shows DC’s Innovative and Risk-Taking Methods Are Spreading to […]