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The New Responsibilities (and Opportunities) for the PR Industry

June 15, 2012 | By

Part two in a series on the state of the PR industry In my last post I mentioned that USC’s Annenberg School of Communications and Journalism had released their seventh bi-annual Communication and Public Relations Generally Accepted Practices (GAP VII) study. While the PR/Comm industry is alive and well, it is also changing. PR/Communications is about so much […]

PR industry alive and well—but changing

June 8, 2012 | By

Part one in a series on the state of the PR industry The University of Southern California’s Annenberg School of Communications and Journalism has released their seventh bi-annual Communication and Public Relations Generally Accepted Practices (GAP VII) study. Since the early 2000s, the study has strived to provide PR/Communications professionals guidance on decisions they will […]

Establishing a Meaningful Client/Agency Relationship

November 12, 2010 | By

For most PR professionals, continuing education means learning about the latest communications tactics. Over the past year, Adfero Group and the National Press Club have sponsored the Get PR Smart series to focus on exactly these sorts of tactics: how to use the latest social media tools, how to connect more directly with a target […]

The Limits of PR

October 25, 2010 | By

Originally published on the PR Week Insider Blog A reporter for Roll Call interviewed White House senior adviser David Axelrod last Thursday about the upcoming elections. Facing a likely historic number of losses for Democrats, Axelrod indicated that the Obama Administration didn’t do enough to explain its accomplishments to the American people. “President Barack Obama […]

PR and Social Media: Across the Blogosphere

February 4, 2010 | By

I’m Maddie Grant, an association/nonprofit industry blogger on social media and online community building. I’m very happy to have been invited to be a regular poster on K Street Cafe. This is my first post here, so I’m still getting the lay of the land as to what kinds of topics will interest K Street […]

Show Me the Numbers

December 31, 2009 | By

It took a recession, but resumes finally are receiving renewed scrutiny. The ability to embellish and obscure shrinks when one out of every six workers is under or unemployed. More than ever, recruiters want to see accomplishments, not responsibilities; numbers, not adverbs. Don’t forget to sign up for K Street Café’s mailing-list to receive news […]

Daily Specials

November 18, 2009 | By

Can the law keep up with technology? (CNN Tech) As technology lurches forward at an astounding speed, legal issues are emerging just as fast.  A legal system at least five years behind developing technology is at a loss for how to handle issues such as lawsuits derived from posts on social networking sites. Census Turns […]

Blog Posts Are the New Press Releases

July 7, 2009 | By

The staple of public relations is the press release. It’s been around forever; follows generally agreed guidelines for format, content, and length; and still succeeds in its objective to publicize the item in question. And yet, bound by stale conventions that suffocate originality and don’t play well with multimedia, the press release has become obsolete. […]