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Members of Congress Using Reddit to Interact with Constituents

June 18, 2012 | By

Roll Call today reported about the increasing use of Reddit, a social networking web site, by Members of Congress to interact with constituents. A handful of Members are asking policy questions on the site often leading virtual, and sometimes vigorous, town hall discussions. Organizations that engage in advocacy should pay attention to this trend. If it […]

Social Media – Should It be the Driver or Passenger in your Grassroots Influence Strategy?

January 3, 2012 | By

Several years ago our Innovate to Motivate conference hosted then Gallup Managing Partner Ron Balmer to talk about Gallup’s research on customer engagement and how it applies to grassroots organizations. It was one of our most highly rated workstorms. Gallup has been at the forefront of engagement research; they define it as the degree to […]

Daily Specials

August 2, 2011 | By

Debt limit debate key players: Social media (CBS News) Citizens and Congress alike turned to social media networks to express their views throughout the debt ceiling negotiations – the latest example of the growing importance of Twitter, Facebook and other outlets in advocacy. Thinking Beyond the ‘Like’ (ClickZ) 10 tips for engaging and retaining your […]

Daily Specials

August 1, 2011 | By

From All Sides, Online Pushes to Scrap the Deal (TechPresident) Advocacy organizations from across the ideological spectrum are urging action online as the debt ceiling debate enters its final stage. 10 tips to help you get the most out of Google+ (Ragan) Learn more about the new social networking site and its many features. Don’t […]

Lady Gaga and the Evolution of Citizen Communications

October 18, 2010 | By

You know something has had an impact on you when you’re still thinking about it weeks after the fact. And what happened recently on YouTube got me thinking.

More on Social Media Strategy

September 23, 2010 | By

Jeff is right on the mark in his post “Your Social Media Strategy May Not Be A Strategy.” But it may even be worse than he reports. Some companies and organizations don’t even have clear tactics when it comes to social media, but still think they have a strategy.

Daily Specials

September 16, 2010 | By

Blue State Digital Launches BSD Tools for Online Advocacy (BSD Tools) BSD Tools offer organizations the ability to raise money, organize events and manage communities online. The New and Improved Twitter (Brian Solis) Twitter launches the biggest re-design in the site’s history – what does it mean for the advocacy world? Don’t forget to sign […]

Leveraging Social Media for Online Advocacy

January 12, 2010 | By

I recently gave a lecture at American University’s Public Affairs and Advocacy Institute on how to use social media and other online strategies for advocacy. You can watch it here.

Twitter Tips for Advocacy

July 29, 2009 | By

I recently gave an interview for Studio 1080 on KUDO in Anchorage, AK about using Twitter for advocacy/marketing and wanted to share it with you. Here is the gist of the conversation: Why tweet? In the US alone, there are 26.5 million people on Twitter and among them are many, if not most of the […]