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Daily Specials

September 29, 2011 | By

Facebook Forms Political Action Committee (Reuters) The social network has pledged to begin supporting ‘candidates who share [Facebook's] goals of promoting the value of innovation to our economy while giving people the power to share and make the world more open and connected.’ Facebook’s New PAC Shows DC’s Innovative and Risk-Taking Methods Are Spreading to […]

Daily Specials

June 13, 2011 | By

HOW TO: Maximize Your Brand’s Relevance With Facebook Post Targeting (Mashable) Facebook marketers can choose to target by location or by language in order to reach the right audiences. 5 musts for managing Twitter during a crisis (Ragan’s PR Daily) As a real-time reporting tool for citizens and journalists, Twitter has become key in crisis management. Don’t […]

More on Social Media Strategy

September 23, 2010 | By

Jeff is right on the mark in his post “Your Social Media Strategy May Not Be A Strategy.” But it may even be worse than he reports. Some companies and organizations don’t even have clear tactics when it comes to social media, but still think they have a strategy.

Economics 101: Using Web Videos to Explain America’s Fiscal Problems

August 25, 2010 | By

America’s fiscal crisis is fueling activism in cities and town across America where Tea Party rallies shine the light on our national debt and out-of-control government spending. But there’s also a revolution happening online, particularly with web videos that tell the story of an economically challenged country. Debt, spending and taxes don’t exactly translate into […]

Daily Specials

May 28, 2010 | By

Ten Commandments of Campaign Social Media (e.politics) Ten rules of campaign social media you should live by. Choose the Right Marketing Channels to Reach the Right Members (Forum) Association marketing, like television, provides tons of choices, however, you’ve got to find the right channels. Don’t forget to sign up for K Street Café’s mailing-list to […]

Daily Specials

April 15, 2010 | By

How Tweet It Is!: Library Acquires Entire Twitter Archive (Library of Congress) Ever tweeted on Twitter? Congratulations, your 140 characters or less will now be housed in the Library of Congress. 10 Books to Seize What is Happening with Grassroots, Communications + Marketing (Advocacy 2.0) Discover 10 great books to help you understand and capitalize […]

Daily Specials

March 9, 2010 | By

An Inventor’s Shocking Forecasts for Marketing Technology (iMedia Connection) Renowned futurist and inventor, Ray Kurzweil, gives his thoughts on the future of technology in the marketing industry. DC Will Debut “Digital Capital Week” in June 2010 (Cheeky Fresh) Digital Capital Week is a 10 day festival in Washington, DC that will focus on technology, innovation […]

Daily Specials

November 16, 2009 | By

Critics Say Social-Media Should Be Off Limits for DTC Drug Ads (Advertising Age) Critics of using social media as a means of advertising for the pharmaceutical industry believe that the drug companies should not promote their products via e-mail, social networking sites, or text messages due to the seriousness of their message. Is Starting A […]

Measuring the Effects of Social Media Marketing

September 21, 2008 | By

Cross-posted on e.politics A tough question came up in a conversation with a visiting group of Danish communications professionals last week — how do you actually measure the effectiveness of social media outreach? At that moment, the questioner seemed to be looking for some grand sweeping mechanism, but I think the reality is much more […]