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Daily Specials

July 21, 2011 | By

Debunking Popular Myths Of Social Media (Business 2 Community) With social media changing the communications landscape, it’s important to remember what it can, and doesn’t, offer. Creating A Blog Is Easy; Building A Community Requires So Much More (Business 2 Community) A look at 10 blogs that have cultivated strong communities because their creators not […]

Daily Specials

June 27, 2011 | By

How to write a perfect blog post: 10 tips (PR Daily) Don’t just focus on the content of your blog post. The way you format it is crucial in gaining attention and keeping people reading. 6 of the Top Mobile Trends to Watch (Business2Community) In today’s world, it’s become all about mobile apps and having social networks […]

Social Media and the Nashville Flood

March 28, 2011 | By

After catching the last flight out of my hometown of Nashville last May before torrential downpours forced the airport to close, I was heartbroken when I returned to DC and learned that family and friends were under water. They were up the creek without a paddle, only the creek had come to them, and it […]

Sunlight’s Politiwidgets

November 4, 2010 | By

The hard-working transparency advocates at the Sunlight Foundation have released a new suite of tools called Politiwidgets. Each tool in the 10-widget set is as easily customizable and embeddable by bloggers as searching for, resizing, and generating code for embedding a YouTube video.

The suite includes some interesting tools that haven’t really surfaced on the web in such customizable fashion, even if the data behind the tools have become available over the past couple of years through other projects like, for example, OpenSecrets.org.

FTC Blogger Rules: Why Not Disclose Advertising?

October 19, 2010 | By

First published on the Mirsky & Company blog. FTC enforcement of its new blogger guidelines has involved typically high-profile actions against Anne Taylor LOFT (FTC ultimately taking no action) and Reverb Communications (for allegedly deceptive postings of positive reviews on iTunes for games produced by Reverb clients). While premature to draw any broad conclusions on the […]

Daily Specials

August 12, 2010 | By

Can Case Studies and Code Chunks Help Open the Democratic Party? (Tech President) The Democratic National Committee unveils new open-source site Open.Democrats.org aimed to increase transparency & collaboration online. More Bloggers Throwing Hats in Ring (Politico) Bloggers assert their power in the political arena beyond the web by running for office. Don’t forget to sign […]

Should Your Organization Start a Blog?

August 25, 2009 | By

Everyone these days wants a blog. Blogs are known to be the most frequently updated—and thus most visited—facet of Web sites, and often form the crux of an organization’s online impact. Few, however, realize just how time-consuming and difficult blogging is. Indeed, running a blogging consists not only in penning posts, but also in corralling […]

Blog Posts Are the New Press Releases

July 7, 2009 | By

The staple of public relations is the press release. It’s been around forever; follows generally agreed guidelines for format, content, and length; and still succeeds in its objective to publicize the item in question. And yet, bound by stale conventions that suffocate originality and don’t play well with multimedia, the press release has become obsolete. […]

Daily Specials

November 3, 2008 | By

Twitter, Flickr, Facebook Make Blogs Look So 2004 (Wired) Paul Boutin examines how social media websites like Facebook and Twitter have over taken blogging as the most popular form of expression. Crisis Communication for the Social Web (The Buzz Bin) The Buzz Bin takes a look at the need for a plan to listen and […]

Daily Specials

October 9, 2008 | By

Ford Looks to Expand Its Global Social Outreach (Word of Mouth Marketing) With a new executive heading up its online outreach efforts, Ford is hoping to get back into the social media game to appeal to younger car shoppers and connect with its global customer base. Blogging Like The World Depended On It (Newsweek) Author […]