Members of Congress Using Reddit to Interact with Constituents

June 18, 2012 | By

Roll Call today reported about the increasing use of Reddit, a social networking web site, by Members of Congress to interact with constituents. A handful of Members are asking policy questions on the site often leading virtual, and sometimes vigorous, town hall discussions. Organizations that engage in advocacy should pay attention to this trend. If it […]

Guilt by Association

June 15, 2012 | By

For voters, the 2012 elections are supposed to be about the economy. In a recent Gallup poll, more than 90 percent of Americans said candidates’ positions on the economy will be “very” or “extremely” important when they cast their ballots. For businesspeople, 2012 is supposed to be about economic recovery. An annual CEO survey from […]

How to Get Results from Your Virtual Town Hall

March 5, 2012 | By

Cross-posted from the Congressional Management Foundation blog One of the fastest growing and potentially empowering technologies for engaging citizens, interacting with elected officials, and building better communications is virtual town hall meetings. These meetings can take two forms: a telephone town hall or an online town hall that employs other technology beyond the “conference call” […]

SOPA and PIPA Advocacy Efforts Show the Components of Successful Campaigns

March 2, 2012 | By

Cross-posted from the Congressional Management Foundation blog Much ballyhoo has been made about the loosely coordinated mid-January effort to encourage citizens to contact Congress and voice opposition to two pieces of Internet-related legislation. The much-publicized darkening of major websites has been hailed as a wake-up call for Internet advocates. However, the strategies and tactics of […]

DC Grassroots Meetup: Mobile Advocacy, Lobbying and Campaigning

October 31, 2011 | By

Come hear Adfero Group’s own Sue Zoldak and Purple Forge’s John Craig discuss how organizations are using Mobile apps to organize, mobilize and engage their target audiences in grassroots advocacy, lobbying and campaigning. Are you currently using Mobile to reach your organization’s assets? Find out more and sign up here. Date: Thursday, November 10, 2011, […]

Occupy Wall Street: Do They Have the Underdog Edge?

October 26, 2011 | By

The Occupy Wall Street protesters are the latest high-profile example of how underdogs don’t use their positions as effectively as they could.  I give the protesters credit for getting off their computers and on the streets. Research we conducted with hundreds of grassroots professionals found that getting their volunteers into the trenches was their No. […]

The Latest in using Facebook for Advocacy

October 4, 2011 | By

By Kalee Miller and Caroline Sheedy of Adfero Group With 800 million active users, Facebook has earned the title of most popular social network around the globe. At the f8 conference a few weeks ago, CEO and Founder Mark Zuckerberg announced some big changes, the latest in the site’s constant evolution. It’s hard for a […]

Advocacy and the Super Committee

September 20, 2011 | By

Many Americans are consumed with football in the fall.  But the budget and economic crisis has advocacy professionals obsessed with a slightly different group—the Joint Select Committee on Deficit Reduction—or the ‘Super Committee.’ The Super Committee is charged with recommending how to reduce the U.S. deficit by at least $1.5 trillion over the next ten […]

Daily Specials

September 15, 2011 | By

New Media Guru Urges Tweeting at Super Committee (Roll Call) Former Capitol Hill vet and communications agency president Patrick Hynes encourages citizens to utilize Twitter (along with Facebook and YouTube) to make sure the debt #supercommittee hears their ideas. A Few Details About the Upcoming Twitter Analytics (MediaBistro) Measuring your social media impact is more important now […]

Daily Specials

September 12, 2011 | By

New Crowdfunding Site Promises to Be a Kickstarter for K Street (TechPresident) Upcoming website YouLobby allows activists to pitch their campaign and accumulate donations. But will the idea sink or swim? You decide. Gallup: Aim Social Media Marketing at Loyalists, Not Prospects (ClickZ) According to Gallup analysts, “Since marketers are less likely to engage prospects […]