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Resourceful Advocacy Video

There are cost-effective ways to approach video projects, and the American Medical Association (AMA) has done some resourceful things to stretch its production budget.

How to Improve Grassroots Program Success Through Branding

Having a strong, consistent brand for your grassroots program is essential when motivating people to take action on behalf of your issue.

‘Scam PACs’ Becoming Increasingly Common

These so-called PACs are using the vast majority of money raised to fund political consultants rather than their supposed causes.

Tackling Tough Conversations: A Successful Communications Campaign on a Sensitive Topic

The American Health Care Association needed to expand the reach and impact of Care Conversations, its public education campaign. Here’s a look at three of the key lessons the team learned about tackling a tough topic through strategic communications.

What’s Wrong (and Right) with the World

Many government and business leaders still believe the key to effective communication is convincing the public to be more sensible. But in a crisis or controversy, this approach often makes things worse.

Building Trust with New Members of Congress: What’s Your Trust Quotient?

Creating a trusting relationship with newly–elected legislators requires more than touring your facility and bringing members to meet with legislators for your annual Lobby Day event.

The Power of Integration

If public affairs is the function responsible for managing a company’s business environment, it doesn’t make sense to stick it in a corner of the corporate org chart, isolated from other departments. Yet that’s exactly what some firms do.

Cut These 8 Words for Stronger Writing

It’s never too late to improve your writing style.

Personas: Communicators’ Secret Weapon

A persona is a tool that, when used strategically, can help designers and content creators both understand and empathize with their audience. Sound great so far? Let’s look into some other practical reasons to employ personas into your organization.

More Voters Rely on Smartphones and Social Media

A recent Pew Research poll reported that Democrats, Republicans and Independents alike are using their phones and social media platforms to stay informed.