In case you missed it, Tom Edsall wrote a lengthy piece in the New York Times on the increasing volume of lobbying activities that elude – via loopholes or exemptions – the 1995 Lobbying Disclosure Act, and therefore are not required to be reported to the public.
These trust-building techniques may be counter-intuitive, but they could help you build an effective advocacy strategy.
Organizations that want to be successful in our present era must become their own media outlets. This means creating and publishing compelling content that your target audiences want to read and ideally share, otherwise known as content marketing.
We’ve seen how corporations use ‘big data’ to inform their strategies, on everything from product design to marketing to operations. But how can cause-driven organizations harness the power of information, now that it is widely available and ready for the taking?
Email marketing is a great tool that enables organizations to contact, message and drive action among their supporters. It’s easy to track, relatively inexpensive and there is a flood of email marketing companies eager for your business who have built platforms that do all of the hard work for you.
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- FWD.us Launches TV Advocacy Campaign
- Make the Most of Your Organization’s Fly-in
- From Tension to Trust: Building Relationships Across the Aisle, Part II
- Stagnant Q1 Lobbying Revenues
- Twitter Bots & Other DO NOTs
- Check Yourself Before You Wreck Yourself
- Smart Organizations Operate Like Media Outlets
- New Program to Use Big Data for Social Good
- Email Marketing: Open Sesame!