Certain organizations are not shy about promoting their political and ideological values. But where do other, less “vocal” organizations fall on the political spectrum?
While virtually every government relations professional is concerned about how to capture the attention of the millennials, if you find them but can’t keep them, your efforts really don’t matter.
Anyone who manages a Twitter feed or Facebook Page knows just how often these platforms shift and change, and how important it is to stay current on the latest strategy.
For advocacy organizations, it is critical to understand two misconceptions: first, handwritten letters do not wield more influence on a member than email letters; and second, “form” emails and letters are not necessarily inferior to personalized ones, particularly when message volume is taken into consideration.
The 2014 Public Affairs Pulse survey found an increase in Americans’ acceptance of lobbying interests, though the general attitude toward corporate lobbies remains conflicted.
From having your mom try to navigate your website to using more social media images, Colin Delany offers up 10 things you can do today to advance your online advocacy efforts.
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- Leverage These Four Aspects of the Millennial Mindset for Grassroots Success
- 6 Questions to Ask Yourself Before Hitting “Post” or “Tweet”
- US Tech Lobbyists Find a Second Home in Brussels
- Great Expectations for Business
- Form Letters Are Still Relevant When Communicating with Congress
- Remembering Chris Battle: One Year Later
- Americans Support Lobbying Efforts, Unsure of Lobbyists
- Exodus to K Street…in an Election Year?
- 10 Quick Steps to a Better Online Advocacy (& Fundraising) Program