Americans want companies to provide jobs, high-quality products and services, and healthy returns to shareholders. But they also expect firms to play an active, positive role in society.
For advocacy organizations, it is critical to understand two misconceptions: first, handwritten letters do not wield more influence on a member than email letters; and second, “form” emails and letters are not necessarily inferior to personalized ones, particularly when message volume is taken into consideration.
The 2014 Public Affairs Pulse survey found an increase in Americans’ acceptance of lobbying interests, though the general attitude toward corporate lobbies remains conflicted.
From having your mom try to navigate your website to using more social media images, Colin Delany offers up 10 things you can do today to advance your online advocacy efforts.
AARP gathered as much statistical information as possible about its constituency — and especially about its social media habits. Then, around January 2013, Reeves says, the association convened representatives of every department that plays a role in developing social media content.
- US Tech Lobbyists Find a Second Home in Brussels
- Great Expectations for Business
- Form Letters Are Still Relevant When Communicating with Congress
- Remembering Chris Battle: One Year Later
- Americans Support Lobbying Efforts, Unsure of Lobbyists
- Exodus to K Street…in an Election Year?
- 10 Quick Steps to a Better Online Advocacy (& Fundraising) Program
- Facebook Nixes Grassroots Tool
- How AARP Found Its Social Media Voice
- Who Tweets on Behalf of Members of Congress?