Social commerce is not the only area where hashtags are uniting the people. Bridging the gap between social sites allows for greater impact for advocacy efforts, too.
In a blog post for the Public Affairs Council, Sheree Anne Kelly points out that “Advocacy and communications are noisy spaces…An exponential increase in constituent communications has occurred, while the size of the average legislator’s staff hasn’t increased in decades.” So how do we, as communicators, break through the noise?
Early this afternoon, two of Washington’s so-called ‘super lobbyists’ took to social media site Reddit to participate in the popular “Ask Me Anything” (AMA) session. Jack Quinn and John Feehery from QGA, a bi-partisan public affairs firm, subjected themselves to more than an hour of live Q & A with strangers, many of whom asked some tough questions.
Despite the fact that a relatively small percentage of the American population uses Twitter, the social platform has become an essential tool for journalists, and has caused a significant shift in the dynamic between political operatives and major publications.
Two separate groups have created competitions to honor and promote the best social media presences run by congressional offices.
In August, we ran a post on Twitter and its potential to predict the outcome of an election. Sociology experts at Indiana University claimed that what people say about political candidates on Twitter (and Facebook) is a very good indicator of how they will vote. Interesting findings, to be sure, but social media analysis is not on the verge of replacing traditional polling methods.
In post-shutdown D.C., the overwhelming influx of lobbyist activity has clipped the impact of many grassroots advocacy campaigns. For the most part, it’s difficult to leave a voice mail on the hill, much less get past automated email responses and spam filters.
At present, the official White House Twitter account (@WhiteHouse) has 4.3 million followers. So how is the Obama administration staying on top of constituent feedback and inquiries via Twitter?
- Hashtags Unite Across Social Platforms for Commerce and Advocacy
- Back to the Basics for a Successful Grassroots Campaign
- ‘Super Lobbyists’ Tell All on Reddit
- What Are Influencers’ Most Untapped Resources?
- Few Lobbyists Took Jobs in Congress this Year
- Twitter’s Effect on Politics and Journalism
- The Latest Congressional Battleground: Social Media
- Twitter Will Not Replace Traditional Polling Anytime Soon
- How Peer-to-peer Relationships Boost Grassroots Advocacy Efforts
- Senior White House Officials Take On Verified Twitter Accounts