The American Health Care Association needed to expand the reach and impact of Care Conversations, its public education campaign. Here’s a look at three of the key lessons the team learned about tackling a tough topic through strategic communications.
Creating a trusting relationship with newly–elected legislators requires more than touring your facility and bringing members to meet with legislators for your annual Lobby Day event.
Good content is not about simplicity – it’s about sophistication. Consumers want excellent, interactive content that tells a good story with today’s technology in mind.
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