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May 24: Advanced Web Analytics

If you’ve mastered pageviews and bounce rates and feel there is nothing left to learn, dive in deeper to web analytics. Our team of experts will demonstrate the value of advanced analytics techniques such as goal-funneling, A/B testing and heatmap research.

Join Gary Nuzzi, John Jones (Adfero Group) and Zach Graves (R Street Institute) on Friday, May 24, for this intermediate-level session on web analytics.

When: May 24, 2013 (9:00 a.m. – 10:30 a.m.)

Where: National Press Club (529 14th Street NW)

Register here.

Please visit getsmartdc.org for more details.

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