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Public Affairs Pulse: Implications for Corporate PA (Public Affairs Council)

Doug Pinkham, President of the Public Affairs Council, explains why public affairs is one of the most important corporate functions by discussing Americans’ views on ethics, honesty and lobbying. He provides analytical insight to why companies need to remain driven in the public affairs industry.

Public Relations in 2012 and Beyond: Integrated Strategic Consulting will Replace Silo-Based Execution (Adfero Group)

Chris Battle, Partner at Adfero Group, provides his view of the best approach to media relations. He stresses the importance of having team members on a client account early on so they share the client’s goals in order to provide the highest quality results.

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