New Crowdfunding Site Promises to Be a Kickstarter for K Street (TechPresident)
Upcoming website YouLobby allows activists to pitch their campaign and accumulate donations. But will the idea sink or swim? You decide.
Gallup: Aim Social Media Marketing at Loyalists, Not Prospects (ClickZ)
According to Gallup analysts, “Since marketers are less likely to engage prospects directly through social media, they should encourage or guide their current customers to advocate on their behalf instead.”