Whereas Search Engine Optimization (SEO) used to be all about keywords and inbound links, social media has become equally (if not more) important for organizations looking to boost their search page rankings.
Blogs are one way to visibly organize content, but smart communicators recognize that there’s a much broader content marketing ecosystem at play. People are seeking and finding content differently than they used to; this means that how we categorize, organize and serve content must evolve as well.
Cross-posted from e.politics Originally posted on November 3, 2011 Do recent changes to Google and Facebook affect political and marketing communicators? Potentially a lot, so let’s take the sites in turn. First Google, which announced today that it’s making major changes to its search algorithms to update its main search index more frequently. Also, results […]
Cross-posted from Adfero Last year, Wired Magazine proclaimed that “The Web is Dead.” The authors of the article argued that although the Internet is alive and well, its users are increasingly turning to simple and semi-closed applications. Demand for accessing the wide-open Web through browsers is fading. Instead, we now prefer the type of mobile, […]
Social Media Ad Spending to Hit $8.3B in 2015 (Mashable) Organizations will look to harness the power of social media even more over the next few years, increasing ad sales from $2.1B last year to $8.3B by 2015. Ownership of TV Sets Falls in U.S. (NY Times) As more consumers go online to fulfill their […]
Cross-posted from Adfero.com Facebook and Twitter are clearly two very different social media platforms. For advocacy professionals in particular, building a community on Facebook is very different than building an engaged following on Twitter. The Twitter-Facebook divide is best explained by an analogy to two Inside the Beltway publications that represent different but equally important […]
By Michael Wm. Schick For the most part, politicians like cameras (unless, of course, they are in trouble). But assuming they are not, they really do like to be in the spotlight. They come alive when the lights turn on and the cameras flash and roll. As a former press spokesman for a US Senator, […]