Viral Campaign

Starbucks Attempts to Infuse #ComeTogether Campaign with ‘Creative Caffeine’

The #ComeTogether campaign solicited public signatures urging congress to reopen the government, pay national debts on time, and pass a long-term budget deal by the end of 2013.

3 Things Advocacy Pros Can Learn from

After 16 days of shutdown, the government is back in action. Did the ability to ‘drunk dial Congress’ help conclude this mess? Probably not. Could a new way to reach audiences and lobby members impact how we as communicators strategize our future advocacy efforts? Maybe.

How Advocacy Orgs are Amplifying Their Messages with Thunderclap

Twitter is a wonderful way to say something, but it’s a difficult way to be heard. Thunderclap is a way to break through that.

U.S. Chamber of Commerce Launches Awareness Campaign

Last week, the U.S. Chamber of Commerce launched “On the Road with Free Enterprise,” an awareness campaign which aims to promote the stories of small businesses that have benefited from the American free enterprise system.

Tech Innovators Run Good Ol’ Fashioned Lobby Campaign

If you were Facebook Founder and CEO Mark Zuckerberg, how would you approach politics, advocacy, and influence? Would you take a typical, old-DC approach to lobbying? Or would you creatively leverage Facebook’s more than 1 billion worldwide users?

‘March for Innovation’ Campaign Goes Social, Skips Email

Political advocacy groups from both sides of the aisle are teaming up to sponsor a “virtual march” on Washington to advance comprehensive immigration legislation. One of the most notable features of this very well funded, high-profile advocacy effort is that it does not involve an aggressive email component.

Operation Smile Launches Viral Campaign for World Health Day

Operation Smile and Ogilvy India teamed up to launch a viral social campaign on World Health Day to spread awareness about cleft deformity and generate donations to fund corrective surgery for children across India.

How the Internet Rallied to Support Marriage Equality

During last week’s Supreme Court arguments over California’s Proposition 8 and the Defense of Marriage Act, the internet exploded with support for marriage equality.

Brands and Social Advocacy: Is It Worth the Risk?

During last week’s Supreme Court hearings on gay marriage, a number of brands, including Budweiser, Smirnoff and HBO, also seized the opportunity to speak out in support of marriage equality.

ShareProgress: A Social Sharing Tool for Activists

Progressive activists searching for a tool to help them streamline their viral campaigns online need look no further than ShareProgress, a company that offers organizations a way to drive user sharing.