Operation Smile and Ogilvy India teamed up to launch a viral social campaign on World Health Day to spread awareness about cleft deformity and generate donations to fund corrective surgery for children across India.
During last week’s Supreme Court arguments over California’s Proposition 8 and the Defense of Marriage Act, the internet exploded with support for marriage equality.
Progressive activists searching for a tool to help them streamline their viral campaigns online need look no further than ShareProgress, a company that offers organizations a way to drive user sharing.
After catching the last flight out of my hometown of Nashville last May before torrential downpours forced the airport to close, I was heartbroken when I returned to DC and learned that family and friends were under water. They were up the creek without a paddle, only the creek had come to them, and it [...]
Facebook is getting into the spirit of Election Day with a poll locator widget along with an “I Voted” button that you can post on your page which includes a tally of those that clicked the button. On the U.S. Politics on Facebook page, they have a post which tallied the number of Republicans, Democrats [...]
Well what do you know? Nestlé listened. Following a two month Greenpeace assault on palm oil purchasing practices of the food giant, Nestlé announced earlier this week that they will stop purchasing palm oil (used in many popular products like Kit Kats) from companies that own “high-risk” plantations and farms. These high-risk plantations are accused of driving the destruction of natural habitats for animals like the orangutan. The new “zero-deforestation” policy is in partnership with The Forest Trust that will work with Nestlé to amend its palm oil purchasing policies.
A few Thursday evenings ago, NBC aired a rerun of last year’s highly anticipated The Office episode that featured Pam and Jim getting married. When I watched the episode again two weeks ago, I could not help thinking about a crucial lesson to be learned for any organization planning their next advocacy campaign. If you [...]
In case you missed it, the Hill ran my column “Promoting a Cause Through YouTube,” about the State Department’s use of social media as a powerful diplomacy tool used to promote democracy around the world. Much can be learned by studying State’s Democracy Video Challenge user generated content campaign. Launched last year, the Video Challenge [...]
Today YouTube announced the official launch of YouTube DIRECT, a tool that allows organizations to collect, moderate and then display videos from users directly on their organization’s web site or an associated YouTube channel. The stated intention of the tool is to allow news organizations to develop an array of user-generated stringers who can upload [...]