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Leverage These Four Aspects of the Millennial Mindset for Grassroots Success  

While virtually every government relations professional is concerned about how to capture the attention of the millennials, if you find them but can’t keep them, your efforts really don’t matter.

Great Expectations for Business

Americans want companies to provide jobs, high-quality products and services, and healthy returns to shareholders. But they also expect firms to play an active, positive role in society.

Remembering Chris Battle: One Year Later

Notorious for his quick wit and charming personality, Chris’s loss was felt deeply by Adfero team members and countless others who had the good fortune of knowing him.

What Are We Afraid Of?

Life is full of risk. Yet politicians and business executives often don’t understand why the public overestimates or underestimates risk. Why aren’t people more upset about climate change? Why do they fear illegal immigrants? Why do we need so many regulations governing the flammability of children’s pajamas?

K Street Cafe: Greatest Hits 2013

Happy holidays from K Street Cafe! We are extremely grateful for our audience – thank you for reading, tweeting and forwarding. Here is list of our most-read posts of 2013.

Mick Jagger, William Shatner and How to Create Content That Rocks

Three things you must know about making amazing content that attracts people and profits to your organization.

September 13: 10 Elements of Successful Communications in the Public Sector

On September 13, learn about the critical elements of successful communication in the public sector and the characteristics of partners who can help get you there.

Honoring Chris Battle (1968 – 2013)

It is with profound sadness that we report on the passing of Chris Battle, a partner at Adfero Group and a fixture of the Washington public affairs community. After a courageous four-year fight with kidney cancer, Chris passed away yesterday at the age of 45.

‘Most Effective’ Lobby Group in Washington?

In a new study released by APCO Worldwide, 450 policy leaders were surveyed to determine which lobby groups were perceived as the most successful in certain categories.

Upgrade Your Organization to YouTube’s One Channel Today

If your organization isn’t already on YouTube’s One Channel, now is the time to join up. One Channel just rolled out some exciting new updates for brands, making it easier than ever before to showcase content and attract subscribers.