We live in an era where media is extraordinarily fragmented. Agenda shaping happens not only on cable networks but now on social networks. Public opinion is, for better or worse, shaped by thousands of micro conversations.
Good content is not about simplicity – it’s about sophistication. Consumers want excellent, interactive content that tells a good story with today’s technology in mind.
Most social media users are reluctant to share their views on politics and public affairs, particularly when they think their opinions differ from those of their friends.
For advocacy organizations, it is critical to understand two misconceptions: first, handwritten letters do not wield more influence on a member than email letters; and second, “form” emails and letters are not necessarily inferior to personalized ones, particularly when message volume is taken into consideration.
A group of anonymous individuals from within the US House of Representatives have posted a series of so-called ‘disruptive’ edits to various Wikipedia pages.
Mobile gives commuters and other travelers the capacity to respond directly to ads while on the go, although preferably not while driving. And geo-targeting gives advertisers the opportunity to reach them according to where they happen to be at the moment.
Blogs are one way to visibly organize content, but smart communicators recognize that there’s a much broader content marketing ecosystem at play. People are seeking and finding content differently than they used to; this means that how we categorize, organize and serve content must evolve as well.
Wikipedia’s open editing system – the very concept on which it was built – is continually threatened by authors and editors who are paid to skew the content on behalf of their clients and/or special interest groups.