Only one-third of Americans believe the Internet is a safe place to express one’s opinions, according to a BBC poll. These attitudes could have huge implications for both government policies and business practices.
As advocacy professionals, we spend a lot of time deliberating how to craft and position messages that will resonate with our target audiences. What we tend to think less about, however, is what happens to these messages once they have been received; more specifically, how people converse with one another about the issues they hear and learn about
Too many marketers rely on email best practices without taking their audiences into account.
Online storytelling is maturing, and you don’t have to be an award-winning journalist at the New York Times to reap the benefits of this trend. Non-media organizations, too, can use the long-form format in concert with interactive components to powerfully communicate their messages.
Pandora thinks it can accurately guess your political preferences based on your playlist choice – and they may be on to something. Though the more eclectic your taste, the less likely you’ll be targeted accurately.