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Beep-Beep, Click-Click: Driving Commuters To Political Action

Mobile gives commuters and other travelers the capacity to respond directly to ads while on the go, although preferably not while driving. And geo-targeting gives advertisers the opportunity to reach them according to where they happen to be at the moment.

Don’t Call It a Blog…

Blogs are one way to visibly organize content, but smart communicators recognize that there’s a much broader content marketing ecosystem at play. People are seeking and finding content differently than they used to; this means that how we categorize, organize and serve content must evolve as well.

How Wikipedia is Cracking Down on ‘Paid Advocacy Editing’

Wikipedia’s open editing system – the very concept on which it was built – is continually threatened by authors and editors who are paid to skew the content on behalf of their clients and/or special interest groups.

‘Personal Lobbying’ for Five Bucks?

Would you pay $4.95 for someone to call a lawmaker on your behalf? Amplify’d, a newly-launched startup, claims to offer “personal lobbyists” for less than five bucks a pop.

Fear and Loathing on the Internet

Only one-third of Americans believe the Internet is a safe place to express one’s opinions, according to a BBC poll. These attitudes could have huge implications for both government policies and business practices.

Broadcast TV Weighs Heavily on Face-to-Face Political Conversations

As advocacy professionals, we spend a lot of time deliberating how to craft and position messages that will resonate with our target audiences. What we tend to think less about, however, is what happens to these messages once they have been received; more specifically, how people converse with one another about the issues they hear and learn about

Your Email Marketing Strategy Probably Needs a Refresh

Too many marketers rely on email best practices without taking their audiences into account.

#KStreetClicks: March 20

A new era of “lean content”; four tools to help you follow legislation; how to use social media to build your email list & more.

#KStreetClicks: March 13

FDR-style crisis communications; what makes a good native ad; online advocacy trends to watch in 2014 & more.

Twitter Tests “Click-to-Call” Function in Ads

Twitter is beta-testing a “click-to-call” function in sponsored ads, which means that users accessing Twitter from a smartphone could actually make a phone call by tapping on a tweet.