menu

Topic:

Social Networking

Who Tweets on Behalf of Members of Congress?

Perhaps we have the vague sense that a communications director, or even an intern, is the one who hits “post” on behalf of their lawmaker boss.

How Wikipedia is Cracking Down on ‘Paid Advocacy Editing’

Wikipedia’s open editing system – the very concept on which it was built – is continually threatened by authors and editors who are paid to skew the content on behalf of their clients and/or special interest groups.

FDA Releases ‘Draft Guidance’ on Social Media Use by Pharma Companies

As reported by the Wall Street Journal, the guidance “addresses how products – including risk and benefit information – can be discussed in venues such as Twitter, as well as paid search links on Google and Yahoo, all of which have limited space.”

Members of Congress Lack Social Media Know-How

Rather than taking advantage of social media as the two-way channels they represent, many lawmakers are instead using Facebook and Twitter to disseminate press releases and repetitive sound bites.

Broadcast TV Weighs Heavily on Face-to-Face Political Conversations

As advocacy professionals, we spend a lot of time deliberating how to craft and position messages that will resonate with our target audiences. What we tend to think less about, however, is what happens to these messages once they have been received; more specifically, how people converse with one another about the issues they hear and learn about

Content and Digital Ads: It’s Like Peanut Butter and Jelly

In order to be successful in today’s digital world, everything must be integrated: content syncs with social strategies, ad strategies and beyond. The digital landscape prefers its peanut butter and jelly together, not separate.

#KStreetClicks: March 20

A new era of “lean content”; four tools to help you follow legislation; how to use social media to build your email list & more.

3 Marketing Tips Borrowed from President Obama

It’s no secret that President Obama has a brilliant marketing team behind him. Here are three marketing tactics that all organizations can borrow from the President (that don’t necessarily require a gargantuan budget).

#KStreetClicks: March 13

FDR-style crisis communications; what makes a good native ad; online advocacy trends to watch in 2014 & more.

Twitter Tests “Click-to-Call” Function in Ads

Twitter is beta-testing a “click-to-call” function in sponsored ads, which means that users accessing Twitter from a smartphone could actually make a phone call by tapping on a tweet.