As advocacy professionals, we spend a lot of time deliberating how to craft and position messages that will resonate with our target audiences. What we tend to think less about, however, is what happens to these messages once they have been received; more specifically, how people converse with one another about the issues they hear and learn about
In order to be successful in today’s digital world, everything must be integrated: content syncs with social strategies, ad strategies and beyond. The digital landscape prefers its peanut butter and jelly together, not separate.
Now widely adopted, social media offers great potential for audience recruiting, messaging and mobilization. But too often, advocacy organizations waste time and money investing in the wrong tactics and/or approach. Here are four tips to help you realign your strategy and maximize ROI.
Pandora thinks it can accurately guess your political preferences based on your playlist choice – and they may be on to something. Though the more eclectic your taste, the less likely you’ll be targeted accurately.