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#KStreetClicks: September 10

Content marketing growth ‘hacks’; a Call to Action feature on Facebook; tips to get influencers to see and share your content and more.

The Advantages of Virtual Advocacy Groups

Connectivity’s Alan Rosenblatt points out that virtual advocacy groups inherently have more flexibility than their brick-and-mortar counterparts.

How Social Media Suppress Public Affairs Discourse

Most social media users are reluctant to share their views on politics and public affairs, particularly when they think their opinions differ from those of their friends.

Instagram Introduces Real-Time Ad Performance Tools

Though Instagram advertising options have been available to select brands for about nine months, there was no way to measure ad performance in real-time — until now.

6 Questions to Ask Yourself Before Hitting “Post” or “Tweet”

Anyone who manages a Twitter feed or Facebook Page knows just how often these platforms shift and change, and how important it is to stay current on the latest strategy.

Facebook Nixes Grassroots Tool

Until recently, organizations could create Facebook apps that allow them to access users’ friends lists: a critical grassroots tool, particularly for peer-to peer influence campaigns.

How AARP Found Its Social Media Voice

AARP gathered as much statistical information as possible about its constituency — and especially about its social media habits. Then, around January 2013, Reeves says, the association convened representatives of every department that plays a role in developing social media content.

Who Tweets on Behalf of Members of Congress?

Perhaps we have the vague sense that a communications director, or even an intern, is the one who hits “post” on behalf of their lawmaker boss.

How Wikipedia is Cracking Down on ‘Paid Advocacy Editing’

Wikipedia’s open editing system – the very concept on which it was built – is continually threatened by authors and editors who are paid to skew the content on behalf of their clients and/or special interest groups.

FDA Releases ‘Draft Guidance’ on Social Media Use by Pharma Companies

As reported by the Wall Street Journal, the guidance “addresses how products – including risk and benefit information – can be discussed in venues such as Twitter, as well as paid search links on Google and Yahoo, all of which have limited space.”