We live in an era where media is extraordinarily fragmented. Agenda shaping happens not only on cable networks but now on social networks. Public opinion is, for better or worse, shaped by thousands of micro conversations.
Good content is not about simplicity – it’s about sophistication. Consumers want excellent, interactive content that tells a good story with today’s technology in mind.
Most social media users are reluctant to share their views on politics and public affairs, particularly when they think their opinions differ from those of their friends.
Though Instagram advertising options have been available to select brands for about nine months, there was no way to measure ad performance in real-time — until now.
Anyone who manages a Twitter feed or Facebook Page knows just how often these platforms shift and change, and how important it is to stay current on the latest strategy.
For advocacy organizations, it is critical to understand two misconceptions: first, handwritten letters do not wield more influence on a member than email letters; and second, “form” emails and letters are not necessarily inferior to personalized ones, particularly when message volume is taken into consideration.