If you were Facebook Founder and CEO Mark Zuckerberg, how would you approach politics, advocacy, and influence? Would you take a typical, old-DC approach to lobbying? Or would you creatively leverage Facebook’s more than 1 billion worldwide users?
Political advocacy groups from both sides of the aisle are teaming up to sponsor a “virtual march” on Washington to advance comprehensive immigration legislation. One of the most notable features of this very well funded, high-profile advocacy effort is that it does not involve an aggressive email component.
Rep. Jared Polis’s Twitter feed shows that a little levity can go a long way. While you shouldn’t throw caution to the wind, adding a healthy amount of variation to your social media posts can prevent your feed from becoming stale.
When volunteers from North Carolina’s Duke Energy power company dispatched to aid in Hurricane Sandy relief efforts, the company’s communications staff made sure their stories were shared.
The Pew Internet and American Life Project released a report last week, Civic Engagement in the Digital Age, which examined how social networking sites (SNS) have played a role in Americans’ overall “political involvement, learning and debate.”
Operation Smile and Ogilvy India teamed up to launch a viral social campaign on World Health Day to spread awareness about cleft deformity and generate donations to fund corrective surgery for children across India.
During last week’s Supreme Court arguments over California’s Proposition 8 and the Defense of Marriage Act, the internet exploded with support for marriage equality.
Failure to keep abreast of developing social media techniques will quickly leave government affairs executives behind as their ability to connect with potential advocates will lessen against the onslaught of social media messaging in many public policy debates.
Join Adfero Group’s Sue Zoldak on Friday, April 5, to learn how to use Facebook’s advertising products to maximize traffic and action on behalf of your organization.