In a video created by the Public Affairs Council, Adfero managing partner Jeff Mascott discusses the changing nature of communications and how organizations can best engage with audiences via social media.
Late last week, the National Education Association of New Hampshire (NEA-NH) launched a mobile app that – among other things – helps members and supporters spread messages in support of education.
Social commerce is not the only area where hashtags are uniting the people. Bridging the gap between social sites allows for greater impact for advocacy efforts, too.
In a blog post for the Public Affairs Council, Sheree Anne Kelly points out that “Advocacy and communications are noisy spaces…An exponential increase in constituent communications has occurred, while the size of the average legislator’s staff hasn’t increased in decades.” So how do we, as communicators, break through the noise?
Early this afternoon, two of Washington’s so-called ‘super lobbyists’ took to social media site Reddit to participate in the popular “Ask Me Anything” (AMA) session. Jack Quinn and John Feehery from QGA, a bi-partisan public affairs firm, subjected themselves to more than an hour of live Q & A with strangers, many of whom asked some tough questions.
Despite the fact that a relatively small percentage of the American population uses Twitter, the social platform has become an essential tool for journalists, and has caused a significant shift in the dynamic between political operatives and major publications.
Two separate groups have created competitions to honor and promote the best social media presences run by congressional offices.