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Broadcast TV Weighs Heavily on Face-to-Face Political Conversations

As advocacy professionals, we spend a lot of time deliberating how to craft and position messages that will resonate with our target audiences. What we tend to think less about, however, is what happens to these messages once they have been received; more specifically, how people converse with one another about the issues they hear and learn about

Content and Digital Ads: It’s Like Peanut Butter and Jelly

In order to be successful in today’s digital world, everything must be integrated: content syncs with social strategies, ad strategies and beyond. The digital landscape prefers its peanut butter and jelly together, not separate.

#KStreetClicks: March 20

A new era of “lean content”; four tools to help you follow legislation; how to use social media to build your email list & more.

3 Marketing Tips Borrowed from President Obama

It’s no secret that President Obama has a brilliant marketing team behind him. Here are three marketing tactics that all organizations can borrow from the President (that don’t necessarily require a gargantuan budget).

#KStreetClicks: March 13

FDR-style crisis communications; what makes a good native ad; online advocacy trends to watch in 2014 & more.

Twitter Tests “Click-to-Call” Function in Ads

Twitter is beta-testing a “click-to-call” function in sponsored ads, which means that users accessing Twitter from a smartphone could actually make a phone call by tapping on a tweet.

Organic Reach on Facebook Halved

Late last week, social@Ogilvy released a chart that definitively shows how organic reach on Facebook has been cut in half since October 2013.

Realign Your Advocacy Org’s Social Strategy

Now widely adopted, social media offers great potential for audience recruiting, messaging and mobilization. But too often, advocacy organizations waste time and money investing in the wrong tactics and/or approach. Here are four tips to help you realign your strategy and maximize ROI.

3 Ways to Revive Your Email Advocacy Strategy

Email is still one of the most effective means of communication, if used smartly, strategically and in concert with social media. So how can you improve your organization’s email advocacy strategy? Here are three actionable, top line tips.

Pandora Targets Political Ads Based on Your Playlist

Pandora thinks it can accurately guess your political preferences based on your playlist choice – and they may be on to something. Though the more eclectic your taste, the less likely you’ll be targeted accurately.