A persona is a tool that, when used strategically, can help designers and content creators both understand and empathize with their audience. Sound great so far? Let’s look into some other practical reasons to employ personas into your organization.
If you are a communications professional in the advocacy space, you don’t want to miss this half-day seminar offered by the Public Affairs Council.
Most social media users are reluctant to share their views on politics and public affairs, particularly when they think their opinions differ from those of their friends.
Certain organizations are not shy about promoting their political and ideological values. But where do other, less “vocal” organizations fall on the political spectrum?
For advocacy organizations, it is critical to understand two misconceptions: first, handwritten letters do not wield more influence on a member than email letters; and second, “form” emails and letters are not necessarily inferior to personalized ones, particularly when message volume is taken into consideration.
The 2014 Public Affairs Pulse survey found an increase in Americans’ acceptance of lobbying interests, though the general attitude toward corporate lobbies remains conflicted.
AARP gathered as much statistical information as possible about its constituency — and especially about its social media habits. Then, around January 2013, Reeves says, the association convened representatives of every department that plays a role in developing social media content.