menu

Topic:

Public Affairs

Personas: Communicators’ Secret Weapon

A persona is a tool that, when used strategically, can help designers and content creators both understand and empathize with their audience. Sound great so far? Let’s look into some other practical reasons to employ personas into your organization.

#KStreetClicks: September 10

Content marketing growth ‘hacks’; a Call to Action feature on Facebook; tips to get influencers to see and share your content and more.

September 10: How Strategic Communications Drives Public Affairs

If you are a communications professional in the advocacy space, you don’t want to miss this half-day seminar offered by the Public Affairs Council.

How Social Media Suppress Public Affairs Discourse

Most social media users are reluctant to share their views on politics and public affairs, particularly when they think their opinions differ from those of their friends.

’2nd Vote’ App Aims to Inform Consumers’ Purchasing Decisions

Certain organizations are not shy about promoting their political and ideological values. But where do other, less “vocal” organizations fall on the political spectrum?

US Tech Lobbyists Find a Second Home in Brussels

As the European Union (EU) considers a new online privacy bill, which would expand consumer’s rights and further limit online profiling, Brussels has become home to hordes of lobbyists.

Form Letters Are Still Relevant When Communicating with Congress

For advocacy organizations, it is critical to understand two misconceptions: first, handwritten letters do not wield more influence on a member than email letters; and second, “form” emails and letters are not necessarily inferior to personalized ones, particularly when message volume is taken into consideration.

Americans Support Lobbying Efforts, Unsure of Lobbyists

The 2014 Public Affairs Pulse survey found an increase in Americans’ acceptance of lobbying interests, though the general attitude toward corporate lobbies remains conflicted.

Facebook Nixes Grassroots Tool

Until recently, organizations could create Facebook apps that allow them to access users’ friends lists: a critical grassroots tool, particularly for peer-to peer influence campaigns.

How AARP Found Its Social Media Voice

AARP gathered as much statistical information as possible about its constituency — and especially about its social media habits. Then, around January 2013, Reeves says, the association convened representatives of every department that plays a role in developing social media content.