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Public Affairs

Advocacy Leaders Can’t Shy Away from Measurement and Evaluation

Take a closer look at what you’re measuring (and why).

When Doing Nothing Is the Best Strategy

Present-day politicians and corporate executives often see negative articles in the media, read false allegations on Facebook and Twitter, and quickly decide these attacks require a response. Then, in their efforts to set the record straight or shut down the opposition, they draw more attention to the charges.

Grassroots Stakeholders and Their Legislators: Who Is Influencing Whom? (Part 1)

Our biennial Grassroots Influence Pulse (GRIP) research was established to obtain a benchmark of current trends in grassroots influence tactics, the time and money being directed to various grassroots techniques, and most important, the trends in how members of Congress are responding (or not) to grassroots influence strategies.

History Telling and Brands

When brands connect their founding story to the expression of their brand today, consumers lean in and listen a little more.

Announcing the 2015 Adfero Eight

Exploring the future of storytelling.

How to Improve Grassroots Program Success Through Branding

Having a strong, consistent brand for your grassroots program is essential when motivating people to take action on behalf of your issue.

Tackling Tough Conversations: A Successful Communications Campaign on a Sensitive Topic

The American Health Care Association needed to expand the reach and impact of Care Conversations, its public education campaign. Here’s a look at three of the key lessons the team learned about tackling a tough topic through strategic communications.

What’s Wrong (and Right) with the World

Many government and business leaders still believe the key to effective communication is convincing the public to be more sensible. But in a crisis or controversy, this approach often makes things worse.

Building Trust with New Members of Congress: What’s Your Trust Quotient?

Creating a trusting relationship with newly–elected legislators requires more than touring your facility and bringing members to meet with legislators for your annual Lobby Day event.

The Power of Integration

If public affairs is the function responsible for managing a company’s business environment, it doesn’t make sense to stick it in a corner of the corporate org chart, isolated from other departments. Yet that’s exactly what some firms do.