Today is your last chance to register for Women in Government Relations (WGR) Spring Reception to celebrate ‘New Heights for Women Leaders.’
The debate about a possible new Securities and Exchange Commission (SEC) regulation on political spending is portrayed as a battle over disclosure. But it’s really a battle over risk. If there’s no major risk to shareholders when companies get involved in politics, there’s no need for SEC-mandated, one-size-fits-all disclosure rules.
No matter who you are, whether you are a business, lobbying group, law firm or congressional office, it’s critical that you think carefully and follow a few simple steps before launching into your public education, public relations or public engagement campaign.
These trust-building techniques may be counter-intuitive, but they could help you build an effective advocacy strategy.
Failure to keep abreast of developing social media techniques will quickly leave government affairs executives behind as their ability to connect with potential advocates will lessen against the onslaught of social media messaging in many public policy debates.