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Tackling Tough Conversations: A Successful Communications Campaign on a Sensitive Topic

The American Health Care Association needed to expand the reach and impact of Care Conversations, its public education campaign. Here’s a look at three of the key lessons the team learned about tackling a tough topic through strategic communications.

What’s Wrong (and Right) with the World

Many government and business leaders still believe the key to effective communication is convincing the public to be more sensible. But in a crisis or controversy, this approach often makes things worse.

Building Trust with New Members of Congress: What’s Your Trust Quotient?

Creating a trusting relationship with newly–elected legislators requires more than touring your facility and bringing members to meet with legislators for your annual Lobby Day event.

The Power of Integration

If public affairs is the function responsible for managing a company’s business environment, it doesn’t make sense to stick it in a corner of the corporate org chart, isolated from other departments. Yet that’s exactly what some firms do.

Personas: Communicators’ Secret Weapon

A persona is a tool that, when used strategically, can help designers and content creators both understand and empathize with their audience. Sound great so far? Let’s look into some other practical reasons to employ personas into your organization.

#KStreetClicks: September 10

Content marketing growth ‘hacks’; a Call to Action feature on Facebook; tips to get influencers to see and share your content and more.

September 10: How Strategic Communications Drives Public Affairs

If you are a communications professional in the advocacy space, you don’t want to miss this half-day seminar offered by the Public Affairs Council.

How Social Media Suppress Public Affairs Discourse

Most social media users are reluctant to share their views on politics and public affairs, particularly when they think their opinions differ from those of their friends.

’2nd Vote’ App Aims to Inform Consumers’ Purchasing Decisions

Certain organizations are not shy about promoting their political and ideological values. But where do other, less “vocal” organizations fall on the political spectrum?

US Tech Lobbyists Find a Second Home in Brussels

As the European Union (EU) considers a new online privacy bill, which would expand consumer’s rights and further limit online profiling, Brussels has become home to hordes of lobbyists.