The trick is not to fight myths with facts — as tempting as that strategy may seem — but to appeal to the same emotions that created the myths in the first place.
There are a lot of grassroots advocacy social media trends, and many of them won’t help you reach your persuasion goals. Alan Rosenblatt shares the ‘best’ and the ‘worst’ in the grassroots social media arena.
By altering organic reach, Facebook posts are now viewed by a much smaller audience, meaning decreased engagement and potentially fewer new page likes.
Is the ‘erasable media’ trend here to stay? And, if so, should it be a part of your organization’s communications strategy?