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Public Relations

Who Tweets on Behalf of Members of Congress?

Perhaps we have the vague sense that a communications director, or even an intern, is the one who hits “post” on behalf of their lawmaker boss.

Don’t Call It a Blog…

Blogs are one way to visibly organize content, but smart communicators recognize that there’s a much broader content marketing ecosystem at play. People are seeking and finding content differently than they used to; this means that how we categorize, organize and serve content must evolve as well.

How Wikipedia is Cracking Down on ‘Paid Advocacy Editing’

Wikipedia’s open editing system – the very concept on which it was built – is continually threatened by authors and editors who are paid to skew the content on behalf of their clients and/or special interest groups.

8 Ways to Get Visitors to Stay on Your Blog

Most of us know that pushing out great content is important, but what’s often forgot is that design, capabilities and navigation also play a crucial role.

Gmail’s Updated Promotions Tab: What Organizations Need to Know

Last week, Gmail announced that email assigned to the Promotions tab will now be displayed in a visual “grid.”

Content and Digital Ads: It’s Like Peanut Butter and Jelly

In order to be successful in today’s digital world, everything must be integrated: content syncs with social strategies, ad strategies and beyond. The digital landscape prefers its peanut butter and jelly together, not separate.

Your Email Marketing Strategy Probably Needs a Refresh

Too many marketers rely on email best practices without taking their audiences into account.

#KStreetClicks: March 13

FDR-style crisis communications; what makes a good native ad; online advocacy trends to watch in 2014 & more.

Telling Great Stories with Long-Form, Interactive Media

Online storytelling is maturing, and you don’t have to be an award-winning journalist at the New York Times to reap the benefits of this trend. Non-media organizations, too, can use the long-form format in concert with interactive components to powerfully communicate their messages.

Employee Advocates: An Important Piece of the Puzzle

You’ve probably considered your messaging goals, your advertising budget, even your tactics for social media promotion. Have you thought about one of the easiest tactics that could be largely impactful—using your current employees to advocate your issue?