Last week, Gmail announced that email assigned to the Promotions tab will now be displayed in a visual “grid.”
In order to be successful in today’s digital world, everything must be integrated: content syncs with social strategies, ad strategies and beyond. The digital landscape prefers its peanut butter and jelly together, not separate.
Too many marketers rely on email best practices without taking their audiences into account.
Online storytelling is maturing, and you don’t have to be an award-winning journalist at the New York Times to reap the benefits of this trend. Non-media organizations, too, can use the long-form format in concert with interactive components to powerfully communicate their messages.
You’ve probably considered your messaging goals, your advertising budget, even your tactics for social media promotion. Have you thought about one of the easiest tactics that could be largely impactful—using your current employees to advocate your issue?
There are a lot of grassroots advocacy social media trends, and many of them won’t help you reach your persuasion goals. Alan Rosenblatt shares the ‘best’ and the ‘worst’ in the grassroots social media arena.
By altering organic reach, Facebook posts are now viewed by a much smaller audience, meaning decreased engagement and potentially fewer new page likes.
Is the ‘erasable media’ trend here to stay? And, if so, should it be a part of your organization’s communications strategy?