The American Health Care Association needed to expand the reach and impact of Care Conversations, its public education campaign. Here’s a look at three of the key lessons the team learned about tackling a tough topic through strategic communications.
Blogs are one way to visibly organize content, but smart communicators recognize that there’s a much broader content marketing ecosystem at play. People are seeking and finding content differently than they used to; this means that how we categorize, organize and serve content must evolve as well.
Wikipedia’s open editing system – the very concept on which it was built – is continually threatened by authors and editors who are paid to skew the content on behalf of their clients and/or special interest groups.
Last week, Gmail announced that email assigned to the Promotions tab will now be displayed in a visual “grid.”
In order to be successful in today’s digital world, everything must be integrated: content syncs with social strategies, ad strategies and beyond. The digital landscape prefers its peanut butter and jelly together, not separate.