When volunteers from North Carolina’s Duke Energy power company dispatched to aid in Hurricane Sandy relief efforts, the company’s communications staff made sure their stories were shared.
No matter who you are, whether you are a business, lobbying group, law firm or congressional office, it’s critical that you think carefully and follow a few simple steps before launching into your public education, public relations or public engagement campaign.
Last week the American Medical Association (AMA) launched SaveGME.org, a microsite urging Congress to prevent cuts to graduate medical education (GME) funding as a result of budget sequestration. The primary target audience of this campaign includes mobile-savvy, time-pressed GME students, colloquially referred to as residents.
By Heather Cote Cross-posted from the Adfero Group blog We’ve all seen horrible presentations. Most of us have probably given a few in our day. But in the professional world, public speaking is an unavoidable fact of life. Whether you love or loathe giving presentations, people on both sides of the coin can be really, [...]
Cross-posted from No Straw Men Why you should host one, and how to do it Bloggers’ roundtables have been around for a while. They’re especially popular for book clubs, with the Department of Defense, and among politicians. (One wag asked John McCain if he knew the difference between YouTube and MySpace.) Yet roundtables never really took [...]
Event: Using Research to Guide Your Advocacy Strategy When: Friday, September 16 (9 – 10:30 am) Where: The National Press Club (529 14th Street NW, Washington DC) Can opinion research help unlock the key to winning your advocacy effort? From free survey platforms and social media polling to state-of-the-art message testing, Adfero Group’s Sue Zoldak [...]
Mention the phrase “blogger engagement” to today’s marketer, and you’re likely to get an eager response, followed by self-professed ignorance. “We’d love to do that—we just don’t know how.” To some, this scenario spells new business. (In part, this explains why many agencies separate their “digital” practice from their traditional ones.) Yet an honest blogger whisperer [...]
Cross-posted from Adfero Last year, Wired Magazine proclaimed that “The Web is Dead.” The authors of the article argued that although the Internet is alive and well, its users are increasingly turning to simple and semi-closed applications. Demand for accessing the wide-open Web through browsers is fading. Instead, we now prefer the type of mobile, [...]
Cross-posted from Adfero Last week I gave a presentation at America’s Small Business Summit, sponsored by the U.S. Chamber of Commerce, about how small businesses and organizations can develop an effective — but manageable — social media strategy. I deliberately stayed away from talking about the latest and greatest tactics, and the newest and coolest tools. [...]