Public Relations

Gmail’s Updated Promotions Tab: What Organizations Need to Know

Last week, Gmail announced that email assigned to the Promotions tab will now be displayed in a visual “grid.”

Content and Digital Ads: It’s Like Peanut Butter and Jelly

In order to be successful in today’s digital world, everything must be integrated: content syncs with social strategies, ad strategies and beyond. The digital landscape prefers its peanut butter and jelly together, not separate.

Your Email Marketing Strategy Probably Needs a Refresh

Too many marketers rely on email best practices without taking their audiences into account.

#KStreetClicks: March 13

FDR-style crisis communications; what makes a good native ad; online advocacy trends to watch in 2014 & more.

Telling Great Stories with Long-Form, Interactive Media

Online storytelling is maturing, and you don’t have to be an award-winning journalist at the New York Times to reap the benefits of this trend. Non-media organizations, too, can use the long-form format in concert with interactive components to powerfully communicate their messages.

Employee Advocates: An Important Piece of the Puzzle

You’ve probably considered your messaging goals, your advertising budget, even your tactics for social media promotion. Have you thought about one of the easiest tactics that could be largely impactful—using your current employees to advocate your issue?

Carpe Colloquium! The Best and Worst Trends in Social Media

There are a lot of grassroots advocacy social media trends, and many of them won’t help you reach your persuasion goals. Alan Rosenblatt shares the ‘best’ and the ‘worst’ in the grassroots social media arena.

2 Easy Steps to Stand Out on Instagram

Succeeding on Instagram involves two basic actions: creating high-quality content and promoting your account in the right spaces. Here’s how.

How Facebook’s New Algorithm Impacts Your Social Strategy

By altering organic reach, Facebook posts are now viewed by a much smaller audience, meaning decreased engagement and potentially fewer new page likes.

Will Snapchat Ever Be Valuable to Communications Pros?

Is the ‘erasable media’ trend here to stay? And, if so, should it be a part of your organization’s communications strategy?