Pandora thinks it can accurately guess your political preferences based on your playlist choice – and they may be on to something. Though the more eclectic your taste, the less likely you’ll be targeted accurately.
You’ve probably considered your messaging goals, your advertising budget, even your tactics for social media promotion. Have you thought about one of the easiest tactics that could be largely impactful—using your current employees to advocate your issue?
By altering organic reach, Facebook posts are now viewed by a much smaller audience, meaning decreased engagement and potentially fewer new page likes.
Is the ‘erasable media’ trend here to stay? And, if so, should it be a part of your organization’s communications strategy?
The annual report is arguably the most important document that your organization will distribute all year. Want to make a lasting impression? Take note of these three (relatively underused) trends.
The problem for advocacy organizations – and other marketers who disseminate information via email – is that emails sent to Gmail accounts are likely to wind up under the ‘promotions’ or ‘updates’ tabs, which can negatively affect open rates.