The problem for advocacy organizations – and other marketers who disseminate information via email – is that emails sent to Gmail accounts are likely to wind up under the ‘promotions’ or ‘updates’ tabs, which can negatively affect open rates.
This summer there are many hot new ways you can use social media to engage with your followers without breaking a sweat. Here’s how to take advantage of tools like Snapchat, Facebook hashtags and Instagram video.
Failure to keep abreast of developing social media techniques will quickly leave government affairs executives behind as their ability to connect with potential advocates will lessen against the onslaught of social media messaging in many public policy debates.
Over the last few years, social media has dominated conversations around marketing. But there is a new and important concept taking root – content marketing – and, by all indications, it’s a trend that is here to stay.
One of the most overlooked opportunities for online marketing also happens to be one of the most ubiquitous: the e-mail “signature” One of the first things new employees do is create a “signature block” for their e-mails. These half a dozen lines or so, consisting of your contact info, plop themselves at the bottom of every e-mail you […]
Cross-posted from the Adfero Group blog By Sean Wagman of Adfero Group It appears that in social advertising these days, too much web space has been dedicated to writing eye-catching ad copy. That is all well and good, but ad copy will not make or break your social ad campaign. Most people will not take […]
Our headline would make a great name if the Institute of Makers of Explosives ever decides to rebrand. (Isn’t everyone these days?) Alas, it’s taken, by a very worthy non-profit. KaBOOM! is devoted to promoting play and giving kids access to great playgrounds. The name is just the beginning of CEO and founder Darell Hammond’screative organizational approach. […]
Social Media Ad Spending to Hit $8.3B in 2015 (Mashable) Organizations will look to harness the power of social media even more over the next few years, increasing ad sales from $2.1B last year to $8.3B by 2015. Ownership of TV Sets Falls in U.S. (NY Times) As more consumers go online to fulfill their […]
Organizations talk about social media with the same obsession and confusion as Donald Trump’s hair. But to what extent are they using it and how effectively? A new survey asks 11,000 non-profits and professional associations just that. The study, conducted by the Nonprofit Technology Network, Common Knowledge, and Blackbaud, looked at organizations of all types […]