Three of Washington’s most tech-savvy think tanks unveiled iPhone apps in the past few weeks — a noteworthy development that caught the attention of Nancy Scola at techPresident. Scola’s review of the apps — from The Heritage Foundation, Cato Institute and Brookings Institution — raised an important question: Does anyone actually use this stuff? Early [...]
Jeff is right on the mark in his post “Your Social Media Strategy May Not Be A Strategy.” But it may even be worse than he reports. Some companies and organizations don’t even have clear tactics when it comes to social media, but still think they have a strategy.
Cross-posted on Adfero.com A recent study found that the majority of businesses now have a social media strategy. Really? A true social media strategy? I’m not buying it. The study I am referring to found, when interviewing 450 senior management and marketing professionals, that 72% of the respondents claimed to have a social media strategy. [...]
Written by Kate Kaye, ClickZ Politics & Advocacy Political campaigns are stuck on Facebook, and one Washington, D.C.-based digital consultancy aims to help them put engagement on the social site to use in more ways than simply collecting “likes.” Republican agency Engage has developed a set of tools for combining Facebook, social games, and Foursquare-style [...]
Originally published on Epolitics.com Update: See also Kate Kaye’s earlier coverage at ClickZ. Politico’s Morning Tech column has highlighted a clever use of mobile advertising in last week’s Florida primaries: As the Sunshine State headed to the polls yesterday, down-ballot candidates bought Google online ads on mobile geo-targeted to specific districts, hoping to capture people [...]
America’s fiscal crisis is fueling activism in cities and town across America where Tea Party rallies shine the light on our national debt and out-of-control government spending. But there’s also a revolution happening online, particularly with web videos that tell the story of an economically challenged country. Debt, spending and taxes don’t exactly translate into [...]
A few Thursday evenings ago, NBC aired a rerun of last year’s highly anticipated The Office episode that featured Pam and Jim getting married. When I watched the episode again two weeks ago, I could not help thinking about a crucial lesson to be learned for any organization planning their next advocacy campaign. If you [...]
I just received a mass email from a Web marketing firm (that shall remain nameless) offering their social media services. The subject of the email was “Social Media Do’s and Don’ts.” Don’t forget to sign up for K Street Café’s mailing-list to receive news about exclusive content and events.
It took a recession, but resumes finally are receiving renewed scrutiny. The ability to embellish and obscure shrinks when one out of every six workers is under or unemployed. More than ever, recruiters want to see accomplishments, not responsibilities; numbers, not adverbs. Don’t forget to sign up for K Street Café’s mailing-list to receive news [...]