menu

Topic:

Marketing

3 Common Email Marketing Pitfalls & How to Avoid Them

Mastering email marketing is an art, not a science. But certain mistakes are largely avoidable if the right actions are taken.

Beep-Beep, Click-Click: Driving Commuters To Political Action

Mobile gives commuters and other travelers the capacity to respond directly to ads while on the go, although preferably not while driving. And geo-targeting gives advertisers the opportunity to reach them according to where they happen to be at the moment.

Don’t Call It a Blog…

Blogs are one way to visibly organize content, but smart communicators recognize that there’s a much broader content marketing ecosystem at play. People are seeking and finding content differently than they used to; this means that how we categorize, organize and serve content must evolve as well.

How Wikipedia is Cracking Down on ‘Paid Advocacy Editing’

Wikipedia’s open editing system – the very concept on which it was built – is continually threatened by authors and editors who are paid to skew the content on behalf of their clients and/or special interest groups.

FDA Releases ‘Draft Guidance’ on Social Media Use by Pharma Companies

As reported by the Wall Street Journal, the guidance “addresses how products – including risk and benefit information – can be discussed in venues such as Twitter, as well as paid search links on Google and Yahoo, all of which have limited space.”

8 Ways to Get Visitors to Stay on Your Blog

Most of us know that pushing out great content is important, but what’s often forgot is that design, capabilities and navigation also play a crucial role.

Set Your Brand Apart with a Great Story

The ad market is saturated, and becoming a memorable brand typically requires more than a catchy slogan or even a viral video. Your best bet for branding success? Find a way to tell a great story.

Human Rights Watch & the Rise of Advocacy Journalism

Human Rights Watch (HRW) is partnering with sites like Upworthy to produce shareable content that draws attention to topics like human rights and climate change.

Broadcast TV Weighs Heavily on Face-to-Face Political Conversations

As advocacy professionals, we spend a lot of time deliberating how to craft and position messages that will resonate with our target audiences. What we tend to think less about, however, is what happens to these messages once they have been received; more specifically, how people converse with one another about the issues they hear and learn about

Gmail’s Updated Promotions Tab: What Organizations Need to Know

Last week, Gmail announced that email assigned to the Promotions tab will now be displayed in a visual “grid.”