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History Telling and Brands

When brands connect their founding story to the expression of their brand today, consumers lean in and listen a little more.

Announcing the 2015 Adfero Eight

Exploring the future of storytelling.

How to Improve Grassroots Program Success Through Branding

Having a strong, consistent brand for your grassroots program is essential when motivating people to take action on behalf of your issue.

Tackling Tough Conversations: A Successful Communications Campaign on a Sensitive Topic

The American Health Care Association needed to expand the reach and impact of Care Conversations, its public education campaign. Here’s a look at three of the key lessons the team learned about tackling a tough topic through strategic communications.

Cut These 8 Words for Stronger Writing

It’s never too late to improve your writing style.

Personas: Communicators’ Secret Weapon

A persona is a tool that, when used strategically, can help designers and content creators both understand and empathize with their audience. Sound great so far? Let’s look into some other practical reasons to employ personas into your organization.

More Voters Rely on Smartphones and Social Media

A recent Pew Research poll reported that Democrats, Republicans and Independents alike are using their phones and social media platforms to stay informed.

Multimedia Storytelling – Does Your Organization Have What It Takes?

Good content is not about simplicity – it’s about sophistication. Consumers want excellent, interactive content that tells a good story with today’s technology in mind.

#KStreetClicks: September 10

Content marketing growth ‘hacks’; a Call to Action feature on Facebook; tips to get influencers to see and share your content and more.

The Advantages of Virtual Advocacy Groups

Connectivity’s Alan Rosenblatt points out that virtual advocacy groups inherently have more flexibility than their brick-and-mortar counterparts.