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Personas: Communicators’ Secret Weapon

A persona is a tool that, when used strategically, can help designers and content creators both understand and empathize with their audience. Sound great so far? Let’s look into some other practical reasons to employ personas into your organization.

More Voters Rely on Smartphones and Social Media

A recent Pew Research poll reported that Democrats, Republicans and Independents alike are using their phones and social media platforms to stay informed.

Multimedia Storytelling – Does Your Organization Have What It Takes?

Good content is not about simplicity – it’s about sophistication. Consumers want excellent, interactive content that tells a good story with today’s technology in mind.

#KStreetClicks: September 10

Content marketing growth ‘hacks’; a Call to Action feature on Facebook; tips to get influencers to see and share your content and more.

The Advantages of Virtual Advocacy Groups

Connectivity’s Alan Rosenblatt points out that virtual advocacy groups inherently have more flexibility than their brick-and-mortar counterparts.

Instagram Introduces Real-Time Ad Performance Tools

Though Instagram advertising options have been available to select brands for about nine months, there was no way to measure ad performance in real-time — until now.

10 Quick Steps to a Better Online Advocacy (& Fundraising) Program

From having your mom try to navigate your website to using more social media images, Colin Delany offers up 10 things you can do today to advance your online advocacy efforts.

How AARP Found Its Social Media Voice

AARP gathered as much statistical information as possible about its constituency — and especially about its social media habits. Then, around January 2013, Reeves says, the association convened representatives of every department that plays a role in developing social media content.

3 Common Email Marketing Pitfalls & How to Avoid Them

Mastering email marketing is an art, not a science. But certain mistakes are largely avoidable if the right actions are taken.

Beep-Beep, Click-Click: Driving Commuters To Political Action

Mobile gives commuters and other travelers the capacity to respond directly to ads while on the go, although preferably not while driving. And geo-targeting gives advertisers the opportunity to reach them according to where they happen to be at the moment.