When brands connect their founding story to the expression of their brand today, consumers lean in and listen a little more.
Having a strong, consistent brand for your grassroots program is essential when motivating people to take action on behalf of your issue.
The American Health Care Association needed to expand the reach and impact of Care Conversations, its public education campaign. Here’s a look at three of the key lessons the team learned about tackling a tough topic through strategic communications.
Good content is not about simplicity – it’s about sophistication. Consumers want excellent, interactive content that tells a good story with today’s technology in mind.