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Marketing

Set Your Brand Apart with a Great Story

The ad market is saturated, and becoming a memorable brand typically requires more than a catchy slogan or even a viral video. Your best bet for branding success? Find a way to tell a great story.

Human Rights Watch & the Rise of Advocacy Journalism

Human Rights Watch (HRW) is partnering with sites like Upworthy to produce shareable content that draws attention to topics like human rights and climate change.

Broadcast TV Weighs Heavily on Face-to-Face Political Conversations

As advocacy professionals, we spend a lot of time deliberating how to craft and position messages that will resonate with our target audiences. What we tend to think less about, however, is what happens to these messages once they have been received; more specifically, how people converse with one another about the issues they hear and learn about

Gmail’s Updated Promotions Tab: What Organizations Need to Know

Last week, Gmail announced that email assigned to the Promotions tab will now be displayed in a visual “grid.”

Content and Digital Ads: It’s Like Peanut Butter and Jelly

In order to be successful in today’s digital world, everything must be integrated: content syncs with social strategies, ad strategies and beyond. The digital landscape prefers its peanut butter and jelly together, not separate.

Your Email Marketing Strategy Probably Needs a Refresh

Too many marketers rely on email best practices without taking their audiences into account.

#KStreetClicks: March 20

A new era of “lean content”; four tools to help you follow legislation; how to use social media to build your email list & more.

3 Marketing Tips Borrowed from President Obama

It’s no secret that President Obama has a brilliant marketing team behind him. Here are three marketing tactics that all organizations can borrow from the President (that don’t necessarily require a gargantuan budget).

#KStreetClicks: March 13

FDR-style crisis communications; what makes a good native ad; online advocacy trends to watch in 2014 & more.

Telling Great Stories with Long-Form, Interactive Media

Online storytelling is maturing, and you don’t have to be an award-winning journalist at the New York Times to reap the benefits of this trend. Non-media organizations, too, can use the long-form format in concert with interactive components to powerfully communicate their messages.