A persona is a tool that, when used strategically, can help designers and content creators both understand and empathize with their audience. Sound great so far? Let’s look into some other practical reasons to employ personas into your organization.
Good content is not about simplicity – it’s about sophistication. Consumers want excellent, interactive content that tells a good story with today’s technology in mind.
Though Instagram advertising options have been available to select brands for about nine months, there was no way to measure ad performance in real-time — until now.
From having your mom try to navigate your website to using more social media images, Colin Delany offers up 10 things you can do today to advance your online advocacy efforts.
AARP gathered as much statistical information as possible about its constituency — and especially about its social media habits. Then, around January 2013, Reeves says, the association convened representatives of every department that plays a role in developing social media content.
Mastering email marketing is an art, not a science. But certain mistakes are largely avoidable if the right actions are taken.
Mobile gives commuters and other travelers the capacity to respond directly to ads while on the go, although preferably not while driving. And geo-targeting gives advertisers the opportunity to reach them according to where they happen to be at the moment.