For voters, the 2012 elections are supposed to be about the economy. In a recent Gallup poll, more than 90 percent of Americans said candidates’ positions on the economy will be “very” or “extremely” important when they cast their ballots. For businesspeople, 2012 is supposed to be about economic recovery. An annual CEO survey from [...]
Part one in a series on the state of the PR industry The University of Southern California’s Annenberg School of Communications and Journalism has released their seventh bi-annual Communication and Public Relations Generally Accepted Practices (GAP VII) study. Since the early 2000s, the study has strived to provide PR/Communications professionals guidance on decisions they will [...]
At my recent Innovate to Motivate Conference, I asked each participant to share their top goal for 2012. A clear majority of the grassroots professionals in attendance stated that they want to “build or increase the size of their grassroots network.” While there are many options for doing so, one popular way is through social [...]
I continue to read articles (well, see headlines – as I don’t bother to read them) about the “Top 50” or “Top 100” power Twitter users or online influencers. This concept is ridiculous. Especially when they show up in public relations or advocacy publications. Unless your industry happens to be the entertainment of sports – [...]
Why I Unfollow and Unlike Government Social Media (Adfero Group) Chris Battle, Partner at Adfero Group, provides his view of the best approach to social media. He highlights the importance of engaging your audience and finding the most interesting information to keep your fans or followers coming back, especially when in the government realm. How [...]
Public Affairs Pulse: Implications for Corporate PA (Public Affairs Council) Doug Pinkham, President of the Public Affairs Council, explains why public affairs is one of the most important corporate functions by discussing Americans’ views on ethics, honesty and lobbying. He provides analytical insight to why companies need to remain driven in the public affairs industry. [...]
Gladwell vs. Shirky: A Year Later, Scoring the Debate Over Social Media Revolutions (Wired) The New Yorker‘s Malcolm Gladwell has famously argued that “the media [has] oversold Twitter and Facebook as tools for political action.” But events of the past year – most notably the Arab Spring and the Occupy Wall Street movement – seem [...]
Several years ago our Innovate to Motivate conference hosted then Gallup Managing Partner Ron Balmer to talk about Gallup’s research on customer engagement and how it applies to grassroots organizations. It was one of our most highly rated workstorms. Gallup has been at the forefront of engagement research; they define it as the degree to [...]
A Million Little Klouts (Adweek) Several competitors are moving in on Klout: if you use the popular social media ‘influence measurement’ service, you may want to check out these new (and improved!) tools. 18 Ways to Promote Your Blog Offline (Business2Community) “The traditional idea of a website is turning into a changing, content rich environment [...]
Facebook Timelines Being Considered For Brands (WebProNews) As of today, all individual Facebook users can transition to the newly-designed “timeline” format. Though the timeline is not currently available to brands, “Brand timelines, for those companies who choose to utilize them to their full potential could provide limitless information and knowledge about brands in a way [...]
K Street Café is a blog where experts from a variety of backgrounds share ways organizations are using current and emerging strategies to help shape public policies.
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