Why I Unfollow and Unlike Government Social Media (Adfero Group) Chris Battle, Partner at Adfero Group, provides his view of the best approach to social media. He highlights the importance of engaging your audience and finding the most interesting information to keep your fans or followers coming back, especially when in the government realm. How [...]
Public Affairs Pulse: Implications for Corporate PA (Public Affairs Council) Doug Pinkham, President of the Public Affairs Council, explains why public affairs is one of the most important corporate functions by discussing Americans’ views on ethics, honesty and lobbying. He provides analytical insight to why companies need to remain driven in the public affairs industry. [...]
Gladwell vs. Shirky: A Year Later, Scoring the Debate Over Social Media Revolutions (Wired) The New Yorker‘s Malcolm Gladwell has famously argued that “the media [has] oversold Twitter and Facebook as tools for political action.” But events of the past year – most notably the Arab Spring and the Occupy Wall Street movement – seem [...]
A Million Little Klouts (Adweek) Several competitors are moving in on Klout: if you use the popular social media ‘influence measurement’ service, you may want to check out these new (and improved!) tools. 18 Ways to Promote Your Blog Offline (Business2Community) “The traditional idea of a website is turning into a changing, content rich environment [...]
Facebook Timelines Being Considered For Brands (WebProNews) As of today, all individual Facebook users can transition to the newly-designed “timeline” format. Though the timeline is not currently available to brands, “Brand timelines, for those companies who choose to utilize them to their full potential could provide limitless information and knowledge about brands in a way [...]
Stop Online Piracy Act: Can Google, Facebook, tech wonks, and Web activists kill the Stop Online Piracy Act? (Slate) The Stop Online Piracy Act, otherwise known as SOPA, was one of the most popular bipartisan bills of the year. But a flurry of opposition grew among a number of open-Internet groups and now thousands of [...]
Twitter Launches @Gov Account To Track Unique And Creative Political Uses Of Twitter (AllTwitter) Twitter is using the new account to tweet about ‘examples of engaging political campaigns and government initiatives.’ The Twitter Government and Politics Team promises to use the handle to promote creative uses of Twitter for civic engagement. Twitter.com Gets a Complete [...]
Google+ Released Guide for Politicians and Candidates (Mashable) The young social network recently released guidelines for politicians (as well as activists and campaigners) to help them promote their issues across the web. “The post highlights five ways politicians and campaigns can use Google+: to share content, express support, tailor content through circles, host hangouts and [...]
Occupy Wall Street and the Tea Party: How They Appear on the Web (Huffington Post) Chris Holden uses social media analytics to compare and contrast how two very different movements – OWS and the Tea Party – are represented online. The results might surprise you! “Time Shifting” Reinvents 2012 Voter Campaign Message Consumption (Business Insider) [...]
Social Media in Congress Growing, Yields Limited Results (Daily Campus) Despite the fact that Internet correspondence in Washington is growing rapidly, constituents are not communicating to their elected officials via social media as much as expected. “The only trouble with social media is that not everyone uses it,” Geoff Skelley, a scholar at the Univ. [...]
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