Mobile gives commuters and other travelers the capacity to respond directly to ads while on the go, although preferably not while driving. And geo-targeting gives advertisers the opportunity to reach them according to where they happen to be at the moment.
Wikipedia’s open editing system – the very concept on which it was built – is continually threatened by authors and editors who are paid to skew the content on behalf of their clients and/or special interest groups.
Love them or hate them, selfies are coming to Capitol Hill.
Human Rights Watch (HRW) is partnering with sites like Upworthy to produce shareable content that draws attention to topics like human rights and climate change.
As advocacy professionals, we spend a lot of time deliberating how to craft and position messages that will resonate with our target audiences. What we tend to think less about, however, is what happens to these messages once they have been received; more specifically, how people converse with one another about the issues they hear and learn about
What pressure means to me is: threats, shows of force, unrelenting insistence, harassment, and coercion. We need to understand the ramifications of using pressure vs. persuasion as a way to influence elected officials.
Last week, Gmail announced that email assigned to the Promotions tab will now be displayed in a visual “grid.”
In order to be successful in today’s digital world, everything must be integrated: content syncs with social strategies, ad strategies and beyond. The digital landscape prefers its peanut butter and jelly together, not separate.
Too many marketers rely on email best practices without taking their audiences into account.