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Advocacy

Beep-Beep, Click-Click: Driving Commuters To Political Action

Mobile gives commuters and other travelers the capacity to respond directly to ads while on the go, although preferably not while driving. And geo-targeting gives advertisers the opportunity to reach them according to where they happen to be at the moment.

How Wikipedia is Cracking Down on ‘Paid Advocacy Editing’

Wikipedia’s open editing system – the very concept on which it was built – is continually threatened by authors and editors who are paid to skew the content on behalf of their clients and/or special interest groups.

‘Personal Lobbying’ for Five Bucks?

Would you pay $4.95 for someone to call a lawmaker on your behalf? Amplify’d, a newly-launched startup, claims to offer “personal lobbyists” for less than five bucks a pop.

#Selfies4Reform Campaign Delivered to Congressional Offices

Love them or hate them, selfies are coming to Capitol Hill.

Human Rights Watch & the Rise of Advocacy Journalism

Human Rights Watch (HRW) is partnering with sites like Upworthy to produce shareable content that draws attention to topics like human rights and climate change.

Broadcast TV Weighs Heavily on Face-to-Face Political Conversations

As advocacy professionals, we spend a lot of time deliberating how to craft and position messages that will resonate with our target audiences. What we tend to think less about, however, is what happens to these messages once they have been received; more specifically, how people converse with one another about the issues they hear and learn about

Persuasion vs. Pressure: Do You Want Long-Term Influence or Short-Term Coercion?

What pressure means to me is: threats, shows of force, unrelenting insistence, harassment, and coercion. We need to understand the ramifications of using pressure vs. persuasion as a way to influence elected officials.

Gmail’s Updated Promotions Tab: What Organizations Need to Know

Last week, Gmail announced that email assigned to the Promotions tab will now be displayed in a visual “grid.”

Content and Digital Ads: It’s Like Peanut Butter and Jelly

In order to be successful in today’s digital world, everything must be integrated: content syncs with social strategies, ad strategies and beyond. The digital landscape prefers its peanut butter and jelly together, not separate.

Your Email Marketing Strategy Probably Needs a Refresh

Too many marketers rely on email best practices without taking their audiences into account.