Lobbying activity appears to be picking up; there were 686 lobbying registrations in April 2013 alone, a rate unmatched since mid-2011 according to The Washington Post.
No matter who you are, whether you are a business, lobbying group, law firm or congressional office, it’s critical that you think carefully and follow a few simple steps before launching into your public education, public relations or public engagement campaign.
Mark Zuckerberg’s nonprofit group is facing its share of scrutiny, and the big names (and deep pockets) involved are not helping it fly under the radar.
Never underestimate the emotional power of a personal story. All organizations engaged in advocacy, particularly those with a loyal grassroots following, can learn from Boston Magazine’s editorial approach in the aftermath of the recent catastrophe.
These trust-building techniques may be counter-intuitive, but they could help you build an effective advocacy strategy.
Organizations that want to be successful in our present era must become their own media outlets. This means creating and publishing compelling content that your target audiences want to read and ideally share, otherwise known as content marketing.
We’ve seen how corporations use ‘big data’ to inform their strategies, on everything from product design to marketing to operations. But how can cause-driven organizations harness the power of information, now that it is widely available and ready for the taking?
Email marketing is a great tool that enables organizations to contact, message and drive action among their supporters. It’s easy to track, relatively inexpensive and there is a flood of email marketing companies eager for your business who have built platforms that do all of the hard work for you.
Operation Smile and Ogilvy India teamed up to launch a viral social campaign on World Health Day to spread awareness about cleft deformity and generate donations to fund corrective surgery for children across India.