The American Health Care Association needed to expand the reach and impact of Care Conversations, its public education campaign. Here’s a look at three of the key lessons the team learned about tackling a tough topic through strategic communications.
Creating a trusting relationship with newly–elected legislators requires more than touring your facility and bringing members to meet with legislators for your annual Lobby Day event.
Good content is not about simplicity – it’s about sophistication. Consumers want excellent, interactive content that tells a good story with today’s technology in mind.
If you are a communications professional in the advocacy space, you don’t want to miss this half-day seminar offered by the Public Affairs Council.
Most social media users are reluctant to share their views on politics and public affairs, particularly when they think their opinions differ from those of their friends.
Certain organizations are not shy about promoting their political and ideological values. But where do other, less “vocal” organizations fall on the political spectrum?
For advocacy organizations, it is critical to understand two misconceptions: first, handwritten letters do not wield more influence on a member than email letters; and second, “form” emails and letters are not necessarily inferior to personalized ones, particularly when message volume is taken into consideration.