The trick is not to fight myths with facts — as tempting as that strategy may seem — but to appeal to the same emotions that created the myths in the first place.
Now widely adopted, social media offers great potential for audience recruiting, messaging and mobilization. But too often, advocacy organizations waste time and money investing in the wrong tactics and/or approach. Here are four tips to help you realign your strategy and maximize ROI.
Pandora thinks it can accurately guess your political preferences based on your playlist choice – and they may be on to something. Though the more eclectic your taste, the less likely you’ll be targeted accurately.
You’ve probably considered your messaging goals, your advertising budget, even your tactics for social media promotion. Have you thought about one of the easiest tactics that could be largely impactful—using your current employees to advocate your issue?
There are a lot of grassroots advocacy social media trends, and many of them won’t help you reach your persuasion goals. Alan Rosenblatt shares the ‘best’ and the ‘worst’ in the grassroots social media arena.
By altering organic reach, Facebook posts are now viewed by a much smaller audience, meaning decreased engagement and potentially fewer new page likes.