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Advocacy

Advocacy Leaders Can’t Shy Away from Measurement and Evaluation

Take a closer look at what you’re measuring (and why).

Grassroots Stakeholders and Their Legislators: Who Is Influencing Whom? (Part 1)

Our biennial Grassroots Influence Pulse (GRIP) research was established to obtain a benchmark of current trends in grassroots influence tactics, the time and money being directed to various grassroots techniques, and most important, the trends in how members of Congress are responding (or not) to grassroots influence strategies.

Announcing the 2015 Adfero Eight

Exploring the future of storytelling.

Resourceful Advocacy Video

There are cost-effective ways to approach video projects, and the American Medical Association (AMA) has done some resourceful things to stretch its production budget.

How to Improve Grassroots Program Success Through Branding

Having a strong, consistent brand for your grassroots program is essential when motivating people to take action on behalf of your issue.

Tackling Tough Conversations: A Successful Communications Campaign on a Sensitive Topic

The American Health Care Association needed to expand the reach and impact of Care Conversations, its public education campaign. Here’s a look at three of the key lessons the team learned about tackling a tough topic through strategic communications.

Building Trust with New Members of Congress: What’s Your Trust Quotient?

Creating a trusting relationship with newly–elected legislators requires more than touring your facility and bringing members to meet with legislators for your annual Lobby Day event.

More Voters Rely on Smartphones and Social Media

A recent Pew Research poll reported that Democrats, Republicans and Independents alike are using their phones and social media platforms to stay informed.

Multimedia Storytelling – Does Your Organization Have What It Takes?

Good content is not about simplicity – it’s about sophistication. Consumers want excellent, interactive content that tells a good story with today’s technology in mind.

#KStreetClicks: September 10

Content marketing growth ‘hacks’; a Call to Action feature on Facebook; tips to get influencers to see and share your content and more.