Human Rights Watch (HRW) is partnering with sites like Upworthy to produce shareable content that draws attention to topics like human rights and climate change.
As advocacy professionals, we spend a lot of time deliberating how to craft and position messages that will resonate with our target audiences. What we tend to think less about, however, is what happens to these messages once they have been received; more specifically, how people converse with one another about the issues they hear and learn about
What pressure means to me is: threats, shows of force, unrelenting insistence, harassment, and coercion. We need to understand the ramifications of using pressure vs. persuasion as a way to influence elected officials.
Last week, Gmail announced that email assigned to the Promotions tab will now be displayed in a visual “grid.”
In order to be successful in today’s digital world, everything must be integrated: content syncs with social strategies, ad strategies and beyond. The digital landscape prefers its peanut butter and jelly together, not separate.
Too many marketers rely on email best practices without taking their audiences into account.
Online storytelling is maturing, and you don’t have to be an award-winning journalist at the New York Times to reap the benefits of this trend. Non-media organizations, too, can use the long-form format in concert with interactive components to powerfully communicate their messages.