Building Your Team: The State of Grassroots Volunteer Recruitment and Morale

Our four-year research project with over 900 grassroots volunteers who regularly attend lobby day events and hold grassroots leadership positions revealed that burnout is real and disillusionment with legislator behavior is the top cause of burnout.

Our Obsession with Millennials

Because of young people’s potential buying and voting power, their opinions loom large. They can topple a company if they decide en masse to take their business elsewhere. They can affect a presidential election if the vast majority of them cast their ballots for the same candidate.

Managing the Influence Parity Dynamic: Lessons from the Most-Admired Grassroots Organizations

Legislators commonly tell their advocates that they “support” their organization generally, that they “would like to learn more” about their issue, and that they can get behind one aspect of their legislative proposal but not another part of it, which leaves them in a liminal commitment zone. How do they manage parity influence?

Advocacy Leaders Can’t Shy Away from Measurement and Evaluation

Take a closer look at what you’re measuring (and why).

Grassroots Stakeholders and Their Legislators: Who Is Influencing Whom? (Part 1)

Our biennial Grassroots Influence Pulse (GRIP) research was established to obtain a benchmark of current trends in grassroots influence tactics, the time and money being directed to various grassroots techniques, and most important, the trends in how members of Congress are responding (or not) to grassroots influence strategies.

Announcing the 2015 Adfero Eight

Exploring the future of storytelling.

Resourceful Advocacy Video

There are cost-effective ways to approach video projects, and the American Medical Association (AMA) has done some resourceful things to stretch its production budget.

How to Improve Grassroots Program Success Through Branding

Having a strong, consistent brand for your grassroots program is essential when motivating people to take action on behalf of your issue.

Tackling Tough Conversations: A Successful Communications Campaign on a Sensitive Topic

The American Health Care Association needed to expand the reach and impact of Care Conversations, its public education campaign. Here’s a look at three of the key lessons the team learned about tackling a tough topic through strategic communications.

Building Trust with New Members of Congress: What’s Your Trust Quotient?

Creating a trusting relationship with newly–elected legislators requires more than touring your facility and bringing members to meet with legislators for your annual Lobby Day event.