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Advocacy

Building Trust with New Members of Congress: What’s Your Trust Quotient?

Creating a trusting relationship with newly–elected legislators requires more than touring your facility and bringing members to meet with legislators for your annual Lobby Day event.

More Voters Rely on Smartphones and Social Media

A recent Pew Research poll reported that Democrats, Republicans and Independents alike are using their phones and social media platforms to stay informed.

Multimedia Storytelling – Does Your Organization Have What It Takes?

Good content is not about simplicity – it’s about sophistication. Consumers want excellent, interactive content that tells a good story with today’s technology in mind.

#KStreetClicks: September 10

Content marketing growth ‘hacks’; a Call to Action feature on Facebook; tips to get influencers to see and share your content and more.

The Advantages of Virtual Advocacy Groups

Connectivity’s Alan Rosenblatt points out that virtual advocacy groups inherently have more flexibility than their brick-and-mortar counterparts.

September 10: How Strategic Communications Drives Public Affairs

If you are a communications professional in the advocacy space, you don’t want to miss this half-day seminar offered by the Public Affairs Council.

How Social Media Suppress Public Affairs Discourse

Most social media users are reluctant to share their views on politics and public affairs, particularly when they think their opinions differ from those of their friends.

’2nd Vote’ App Aims to Inform Consumers’ Purchasing Decisions

Certain organizations are not shy about promoting their political and ideological values. But where do other, less “vocal” organizations fall on the political spectrum?

Form Letters Are Still Relevant When Communicating with Congress

For advocacy organizations, it is critical to understand two misconceptions: first, handwritten letters do not wield more influence on a member than email letters; and second, “form” emails and letters are not necessarily inferior to personalized ones, particularly when message volume is taken into consideration.

10 Quick Steps to a Better Online Advocacy (& Fundraising) Program

From having your mom try to navigate your website to using more social media images, Colin Delany offers up 10 things you can do today to advance your online advocacy efforts.