Content marketing growth ‘hacks’; a Call to Action feature on Facebook; tips to get influencers to see and share your content and more.
If you are a communications professional in the advocacy space, you don’t want to miss this half-day seminar offered by the Public Affairs Council.
Most social media users are reluctant to share their views on politics and public affairs, particularly when they think their opinions differ from those of their friends.
Certain organizations are not shy about promoting their political and ideological values. But where do other, less “vocal” organizations fall on the political spectrum?
For advocacy organizations, it is critical to understand two misconceptions: first, handwritten letters do not wield more influence on a member than email letters; and second, “form” emails and letters are not necessarily inferior to personalized ones, particularly when message volume is taken into consideration.
From having your mom try to navigate your website to using more social media images, Colin Delany offers up 10 things you can do today to advance your online advocacy efforts.
AARP gathered as much statistical information as possible about its constituency — and especially about its social media habits. Then, around January 2013, Reeves says, the association convened representatives of every department that plays a role in developing social media content.
Mobile gives commuters and other travelers the capacity to respond directly to ads while on the go, although preferably not while driving. And geo-targeting gives advertisers the opportunity to reach them according to where they happen to be at the moment.