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Advocacy

Human Rights Watch & the Rise of Advocacy Journalism

Human Rights Watch (HRW) is partnering with sites like Upworthy to produce shareable content that draws attention to topics like human rights and climate change.

Broadcast TV Weighs Heavily on Face-to-Face Political Conversations

As advocacy professionals, we spend a lot of time deliberating how to craft and position messages that will resonate with our target audiences. What we tend to think less about, however, is what happens to these messages once they have been received; more specifically, how people converse with one another about the issues they hear and learn about

Persuasion vs. Pressure: Do You Want Long-Term Influence or Short-Term Coercion?

What pressure means to me is: threats, shows of force, unrelenting insistence, harassment, and coercion. We need to understand the ramifications of using pressure vs. persuasion as a way to influence elected officials.

Gmail’s Updated Promotions Tab: What Organizations Need to Know

Last week, Gmail announced that email assigned to the Promotions tab will now be displayed in a visual “grid.”

Content and Digital Ads: It’s Like Peanut Butter and Jelly

In order to be successful in today’s digital world, everything must be integrated: content syncs with social strategies, ad strategies and beyond. The digital landscape prefers its peanut butter and jelly together, not separate.

Your Email Marketing Strategy Probably Needs a Refresh

Too many marketers rely on email best practices without taking their audiences into account.

#KStreetClicks: March 20

A new era of “lean content”; four tools to help you follow legislation; how to use social media to build your email list & more.

#KStreetClicks: March 13

FDR-style crisis communications; what makes a good native ad; online advocacy trends to watch in 2014 & more.

Twitter Tests “Click-to-Call” Function in Ads

Twitter is beta-testing a “click-to-call” function in sponsored ads, which means that users accessing Twitter from a smartphone could actually make a phone call by tapping on a tweet.

Telling Great Stories with Long-Form, Interactive Media

Online storytelling is maturing, and you don’t have to be an award-winning journalist at the New York Times to reap the benefits of this trend. Non-media organizations, too, can use the long-form format in concert with interactive components to powerfully communicate their messages.