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Advocacy

September 10: How Strategic Communications Drives Public Affairs

If you are a communications professional in the advocacy space, you don’t want to miss this half-day seminar offered by the Public Affairs Council.

How Social Media Suppress Public Affairs Discourse

Most social media users are reluctant to share their views on politics and public affairs, particularly when they think their opinions differ from those of their friends.

’2nd Vote’ App Aims to Inform Consumers’ Purchasing Decisions

Certain organizations are not shy about promoting their political and ideological values. But where do other, less “vocal” organizations fall on the political spectrum?

Form Letters Are Still Relevant When Communicating with Congress

For advocacy organizations, it is critical to understand two misconceptions: first, handwritten letters do not wield more influence on a member than email letters; and second, “form” emails and letters are not necessarily inferior to personalized ones, particularly when message volume is taken into consideration.

10 Quick Steps to a Better Online Advocacy (& Fundraising) Program

From having your mom try to navigate your website to using more social media images, Colin Delany offers up 10 things you can do today to advance your online advocacy efforts.

Facebook Nixes Grassroots Tool

Until recently, organizations could create Facebook apps that allow them to access users’ friends lists: a critical grassroots tool, particularly for peer-to peer influence campaigns.

How AARP Found Its Social Media Voice

AARP gathered as much statistical information as possible about its constituency — and especially about its social media habits. Then, around January 2013, Reeves says, the association convened representatives of every department that plays a role in developing social media content.

Beep-Beep, Click-Click: Driving Commuters To Political Action

Mobile gives commuters and other travelers the capacity to respond directly to ads while on the go, although preferably not while driving. And geo-targeting gives advertisers the opportunity to reach them according to where they happen to be at the moment.

How Wikipedia is Cracking Down on ‘Paid Advocacy Editing’

Wikipedia’s open editing system – the very concept on which it was built – is continually threatened by authors and editors who are paid to skew the content on behalf of their clients and/or special interest groups.

‘Personal Lobbying’ for Five Bucks?

Would you pay $4.95 for someone to call a lawmaker on your behalf? Amplify’d, a newly-launched startup, claims to offer “personal lobbyists” for less than five bucks a pop.