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Form Letters Are Still Relevant When Communicating with Congress

For advocacy organizations, it is critical to understand two misconceptions: first, handwritten letters do not wield more influence on a member than email letters; and second, “form” emails and letters are not necessarily inferior to personalized ones, particularly when message volume is taken into consideration.

10 Quick Steps to a Better Online Advocacy (& Fundraising) Program

From having your mom try to navigate your website to using more social media images, Colin Delany offers up 10 things you can do today to advance your online advocacy efforts.

Facebook Nixes Grassroots Tool

Until recently, organizations could create Facebook apps that allow them to access users’ friends lists: a critical grassroots tool, particularly for peer-to peer influence campaigns.

How AARP Found Its Social Media Voice

AARP gathered as much statistical information as possible about its constituency — and especially about its social media habits. Then, around January 2013, Reeves says, the association convened representatives of every department that plays a role in developing social media content.

Beep-Beep, Click-Click: Driving Commuters To Political Action

Mobile gives commuters and other travelers the capacity to respond directly to ads while on the go, although preferably not while driving. And geo-targeting gives advertisers the opportunity to reach them according to where they happen to be at the moment.

How Wikipedia is Cracking Down on ‘Paid Advocacy Editing’

Wikipedia’s open editing system – the very concept on which it was built – is continually threatened by authors and editors who are paid to skew the content on behalf of their clients and/or special interest groups.

‘Personal Lobbying’ for Five Bucks?

Would you pay $4.95 for someone to call a lawmaker on your behalf? Amplify’d, a newly-launched startup, claims to offer “personal lobbyists” for less than five bucks a pop.

#Selfies4Reform Campaign Delivered to Congressional Offices

Love them or hate them, selfies are coming to Capitol Hill.

Human Rights Watch & the Rise of Advocacy Journalism

Human Rights Watch (HRW) is partnering with sites like Upworthy to produce shareable content that draws attention to topics like human rights and climate change.

Broadcast TV Weighs Heavily on Face-to-Face Political Conversations

As advocacy professionals, we spend a lot of time deliberating how to craft and position messages that will resonate with our target audiences. What we tend to think less about, however, is what happens to these messages once they have been received; more specifically, how people converse with one another about the issues they hear and learn about