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Contributor:

Heather Cote

Get PR Smart Series Returns with Seminar on Blogging

The National Press Club and Adfero Group are partnering up again this year to present Get PR Smart, a series of continuing education events for communications professionals in the DC area and beyond. Topics range from social media to issue advocacy and everything in between. The first event, “Blogging 101: How to Create the Right […]

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Huffington Post + Facebook = the Future of Journalism (Slate.com) Huffington Post and Facebook recently announced a new feature called HuffPost Social News. This joint venture tracks what Huffington Post articles you and Facebook network are reading, commenting on, and voting on. PR Advisers: Must-Have Components of an Effective Social Media Policy: Executive Sponsorship, Authenticity, […]

Daily Specials

The impact of blogs (The Hill) Jim Synder examines the importance of blog mentions, both good and bad, in the success of a campaign. What Type of Social Media User Are You? (Mashable) Mashable profiles a recent survey that placed internet users within seven distinct categories based on their barriers to entry and thoughts on […]

The Government to the Public: Shaddup Already

By Chris Battle Cross-posted at Security Debrief Earlier this week, the Center for American Progress hosted a forum on Gov’t 2.0, a much-needed discussion now that President Obama has issued a directive to federal agencies to embrace new media tools in an effort to become more transparent and responsive to the public. Unfortunately, not everybody […]

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Would You Pay for a Facebook Vanity URL? (Mashable) Facebook has been floating the idea of paying for unique and simple URLs for organizations. Pepsi’s RefreshEverything Campaign: By the Numbers (ClickZ News) Pepsi recent campaign was aimed primarily at millennials – Anna Maria Virzi takes a look at its success. Don’t forget to sign up […]

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Want to Figure Out Your Social Media ROI? Consider a Plan. (MarketingProfs Daily Fix) Beth Harte suggests that marketing and PR professionals come up with a plan for measuring ROI in advance to show the value of social media tools and tactics. President 2.0 (Newsweek) Daniel Lyons and Daniel Stone weigh in on the future […]

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Twitter’s Role in Digital Democracy (Internet Revolution) Twitter is providing an open dialogue for the presidential candidates to not only spread their message, but to also communicate in a two-way conversation with their supporters. How Much is YouTube Worth to Obama and McCain? (Tech President) Micah L. Sifry examines how future political candidates may not […]

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Microsoft U Rank: Personalize Your Search Results (ReadWriteWeb) Collaboration and sharing have spread to yet another part of the Internet, this time in the form of personalized search results. A beta version of Microsoft’s new search engine allows for users to rearrange content, add notes and share search findings. Most CMOs Have Never Heard of […]

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Crushing failure for lobbyists (The Hill) Despite all the hard work of lobbyists in the past week to pass a bailout bill in Congress, yesterday’s vote that defeated the proposed legislation shows that politicians are actually listening to their constituents. Commenting 2.0 (Community Guy) New technology promises to create a global blog commenting system that […]

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Survey: 93% of Americans Expect Companies to Have Social Media Presence (PR Newser) A new study finds that the majority of people not only expect companies to have a web presence, but also that they use social media to communicate with their consumers. House Republicans Launch New Media Caucus (Tech Daily Dose) The U.S. House […]