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Contributor:

Erin Smith Flior

Erin Smith Flior leads a variety of integrated communications campaigns as a Senior Account Supervisor at Adfero Group. She provides strategic counsel and digital expertise to clients across a variety of industries.

Prior to joining Adfero, Erin worked at a boutique digital agency in New York City managing promotional campaigns, events and social media engagement for Fortune 500 companies in the Telecommunications, Finance and Insurance industries. Erin joined the agency world after several years as the marketing and publicity manager at independent publishing house Beaufort Books where she managed a variety of successful launches including bestseller “If I Did It,” Jeff Foxworthy’s children’s book “Hide” and the relaunch of classic titles from Pearle S. Buck, among others.

Erin has spoken for a variety of audiences including Public Affairs Council seminars and get{smart} events on topics ranging from social media, metrics and analysis, grassroots recruitment and digital strategy.

Originally from Vermont, Erin earned her Bachelor of Arts degree from Hamilton College in Clinton, New York.

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CES: New Tech Products for Advocacy Professionals

Erin Flior shares two of the latest products from the Consumer Electronics Show that will prove useful for your 2014 grassroots and advocacy needs.

4 ways Smartphones Have Rescued and Redefined Grassroots Campaigns

There has been a lot of love directed at mobile capabilities in the political and grassroots space in the last few years. Here are four ways smart phones have provided new opportunities for grassroots campaigns:

5 Things Advocacy Organizations Can Learn from Small Businesses

In honor of small business week, I thought it would be appropriate to turn the usual “tips for small businesses” post on its head and instead talk about the top five things we can learn about grassroots and advocacy from small businesses.

ABCs of Social Media Success: Goals, Research, Messaging

The Public Affairs Council’s Social Media and Advocacy Summit proved again this year that there is a lot we can share and learn from one another in the public affairs community. Whether you hail from an agency, the Hill, a brand or a trade association, there were great takeaways, case studies and feedback to help us all continue to hone our techniques and strategies.

Twitter Bots & Other DO NOTs

LeAnn Rimes drew ire in the social media world this weekend when she unexpectedly gained 50,000 followers in two days with no associated gaffe, life announcement or arrest. LeAnn’s mistake is one of 5 critical social media errors to avoid, all listed here.

Email Marketing: Open Sesame!

Email marketing is a great tool that enables organizations to contact, message and drive action among their supporters. It’s easy to track, relatively inexpensive and there is a flood of email marketing companies eager for your business who have built platforms that do all of the hard work for you.

The 3 Most Important Social Media Metrics

Launching a campaign with no set goals and no established measurement would be akin to flushing your investment. So what are you actually measuring and how useful are those measurements to your goals?