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Contributor:

Erin Smith

Erin Smith leads a variety of integrated communications campaigns as a Senior Account Supervisor at Adfero Group. She provides strategic counsel and digital expertise to clients across a variety of industries.

Prior to joining Adfero, Erin worked at a boutique digital agency in New York City managing promotional campaigns, events and social media engagement for Fortune 500 companies in the Telecommunications, Finance and Insurance industries. Erin joined the agency world after several years as the marketing and publicity manager at independent publishing house Beaufort Books where she managed a variety of successful launches including bestseller “If I Did It,” Jeff Foxworthy’s children’s book “Hide” and the relaunch of classic titles from Pearle S. Buck, among others.

Erin has spoken for a variety of audiences including Public Affairs Council seminars and get{smart} events on topics ranging from social media, metrics and analysis, grassroots recruitment and digital strategy.

Originally from Vermont, Erin earned her Bachelor of Arts degree from Hamilton College in Clinton, New York.

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April 22nd, 2013

Twitter Bots & Other DO NOTs

LeAnn Rimes drew ire in the social media world this weekend when she unexpectedly gained 50,000 followers in two days with no associated gaffe, life announcement or arrest. LeAnn’s mistake is one of 5 critical social media errors to avoid, all listed here.

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April 16th, 2013

Email Marketing: Open Sesame!

Email marketing is a great tool that enables organizations to contact, message and drive action among their supporters. It’s easy to track, relatively inexpensive and there is a flood of email marketing companies eager for your business who have built platforms that do all of the hard work for you.

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March 15th, 2013

The 3 Most Important Social Media Metrics

Launching a campaign with no set goals and no established measurement would be akin to flushing your investment. So what are you actually measuring and how useful are those measurements to your goals?

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