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Does Your Get Out the Vote (GOTV) Drive Register?

October 9, 2012 | By

Everybody’s doing it.  Get out the vote (GOTV) programs, that is.  It seems like every organization is sponsoring a voter registration drive.  I’ve seen ads featuring “union voters,” “energy voters,” “franchise voters,” “business voters” and “coal voters,” all claiming that they will base their voting booth choices on how candidates stand on the issues important to […]

Get PR Smart Recap: Give Your Campaign an Edge with Research

October 4, 2012 | By

The Get PR Smart series in September, “Give Your Campaign an Edge with Research,” was a panel discussion which brought together a diverse panel of Washington communication specialists who use research to inform planning, understand audience actions, and measure campaign impact. Panelists were: Lou Aronson, Foudner and CEO, Votifi Kil-Jae Hong, Marketing Specialist, National Highway […]