Big Deficits, Bigger Expectations

August 31, 2012 | By

Doug Pinkham, Public Affairs Council Americans don’t much like Washington. And they’re not afraid to say so. Only 1 in 3 has a favorable opinion of the federal government, the lowest rating in the past 15 years, according to a recent Pew Research Center poll. The 2012 Public Affairs Pulse survey says only 4 in 10 have faith […]

Voter File Data Comes to Facebook Ads

August 30, 2012 | By

Kate Kaye, Click Z  Politics & Advocacy Tampa, FL - The Facebook Exchange is open for political business. Two digital ad firms that offer voter file-driven ad targeting are now part of the social giant’s growing group of third-party partners. This week, Intermarkets and CampaignGrid said they are part of Facebook’s real-time exchange, which opens Facebook Marketplace display […]

President Obama Takes to Reddit

August 29, 2012 | By

According to The New York Times, “tens of thousands of letters, e-mail messages and faxes arrive at the White House ever day.” President Obama aims to read and respond to roughly ten a day, except for today. Today, President Obama joined Redditt and invited users to ask him anything as part of the popular “Ask […]

YouTube for Organizations: Mastering Search Engine Optimization

August 29, 2012 | By

With more than 140 million unique visitors each month, video-sharing website YouTube is the third most viewed site behind Google and Facebook. Organizations can use YouTube to engage people of all ages and demographics. Uploading videos to YouTube can help strengthen your online presence, add credibility to your organization, and create a two-way dialogue with […]

Using Social Media to Maximize Fundraising Efforts

August 29, 2012 | By

What type of organization is the most likely to be running a fundraising campaign at any given time? If you answered nonprofits, then I would say great minds think alike. Using social media to boost online fundraising is an inexpensive tactic that all nonprofits should be actively using. While raising funds via social media will […]

Why ‘Voices’ in the Twitterverse Matter

August 22, 2012 | By

Twitter is personal. It’s not like Facebook, where your whole life is linked up to your page. On Twitter, people spend a lot of time writing the perfect 140 characters, deciding who to follow, and determining what to retweet and what to link to. With real-time updates, people have to write interesting, relevant content in […]

Several Members of Congress Delete Tweets After Violating Franking Rules

August 21, 2012 | By

Moments after Mitt Romney announced Paul Ryan as his VP pick, a number of lawmakers on Capitol Hill took to their Twitter accounts to share their reactions to the news. Those reactions, however, explicitly “violated House and Senate rules that prohibit Members from ‘campaigning’ via tweets,” according to Roll Call. Most of the tweets published […]

A Sweet Social Campaign Rolls into the Capitol

August 15, 2012 | By

Post Your Tweet, Receive a Treat! Simple enough, right? That’s the premise behind a social campaign recently launched by The Climate Reality Project, which aims to promote awareness about the climate crisis. Taking advantage of the relentless August heat – unofficially referred to as the Drought Disaster of 2012 – The Climate Reality Project started […]

The New Frontier of Mobile Apps with Mitt Romney’s VP Announcement

August 13, 2012 | By

John Jones, Adfero Group Watching the coverage of Mitt Romney’s just-announced running-mate, Paul Ryan, Saturday morning, I could not help but get excited every time newscasters mentioned “confirmed via the Mitt Romney VP app.” For the first time an app has been used as an organization’s primary method of pushing news. Not a website, not […]

Friday Social Media Roundup

August 3, 2012 | By

Each week, K Street Cafe curates a roundup of the biggest social media stories on the web. Twitter Apologizes for Overstepping User’s Rights Earlier this week, Twitter suspended a journalist’s account after he tweeted the email address of an NBC executive (Twitter and NBC are Olympic coverage partners.) A public controversy immediately ensued; according to […]