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Young People Using New Media for Political Action

June 28, 2012 | By

According to a new study, young people are taking to the Internet en masse to express their opinions on issues of public concern. Yesterday, Professors from the University of Chicago and Mills College released a study entitled “Participatory Politics: New Media and Youth Political Action,” which found that youth are using new media to engage […]

Evaluating a 21st Century PR Program

June 27, 2012 | By

Part three in a series on the state of the PR industry (see Part One & Part Two) The good news coming out of USC’s Annenberg School of Communications and Journalism seventh bi-annual Communication and Public Relations Generally Accepted Practices (GAP VII) study is the PR industry is alive and well, PR/Comm professionals have increased […]

Controversial Mobile App Aims to Support Volunteers

June 25, 2012 | By

Could a mobile app help lower volunteer attrition rates? Recognizing that volunteers who go without praise for their efforts are more likely to quit, Chalo, Inc‘s Nimila Abrams created Reward Volunteers, an app that allows volunteers to earn rewards for themselves and the organizations they serve. “Reward Volunteers allows volunteers to log and share their […]

July 12 – Issue Advocacy Advertising: A Marriage Between Grassroots and PR

June 22, 2012 | By

The Public Affairs Council presents… a Webinar on Issue Advocacy Advertising July 12, 2012 (2 – 3p.m.) Getting your message heard requires a multi-platform approach. And sometimes this approach includes buying ad space — both online and off. This webinar will provide tips on what to consider when planning an ad buy, as well as […]

Congress Reads Your Email

June 21, 2012 | By

Recently, on techPresident: At Personal Democracy Forum 2012, Shayna Englin began her talk with a provocative statement about emails sent to members of Congress. “The quick answer to what does Congress do with all those emails,” Englin said, “is … nothing.” Of course that’s not completely true. Actually, it’s completely false. I used to work […]

Are ‘Boring’ Tweets the Best Tweets?

June 20, 2012 | By

There’s an art to writing a compelling tweet, but it may be a much simpler art than we thought. According to a joint study by researchers at UCLA and Hewlett-Packard, the most “shareable” tweets are, well, slightly dull. Findings from the UCLA/HP study, “The Pulse of News in Social Media: Forecasting Popularity,” was recently summarized […]

Daily Special

June 19, 2012 | By

Campaign donations coming soon to Twitter (POLITICO) Donations via Twitter? It’s true. Chirpify has created a system for prospective donors to fill out a registration form, link their PayPal account to his or her Twitter handle then tweets their donation message. Will you start tweeting your donations? Don’t forget to sign up for K Street […]

Advocacy Organizations Flock to Pinterest

June 19, 2012 | By

Move over Facebook and Twitter: Pinterest is on the rise with many advocacy groups, according to Sci-Tech Today. Organizations are beginning to realize how powerful the “virtual pinboard” social platform is, which counted more than 18 million subscribers at the end of March this year. Given that about two-thirds of the site’s users are women, […]

Members of Congress Using Reddit to Interact with Constituents

June 18, 2012 | By

Roll Call today reported about the increasing use of Reddit, a social networking web site, by Members of Congress to interact with constituents. A handful of Members are asking policy questions on the site often leading virtual, and sometimes vigorous, town hall discussions. Organizations that engage in advocacy should pay attention to this trend. If it […]

The New Responsibilities (and Opportunities) for the PR Industry

June 15, 2012 | By

Part two in a series on the state of the PR industry In my last post I mentioned that USC’s Annenberg School of Communications and Journalism had released their seventh bi-annual Communication and Public Relations Generally Accepted Practices (GAP VII) study. While the PR/Comm industry is alive and well, it is also changing. PR/Communications is about so much […]