Here’s Why “Top Influencer Lists” Are Useless

January 26, 2012 | By

I continue to read articles (well, see headlines – as I don’t bother to read them) about the “Top 50” or “Top 100” power Twitter users or online influencers. This concept is ridiculous. Especially when they show up in public relations or advocacy publications. Unless your industry happens to be the entertainment of sports – […]

Daily Specials

January 23, 2012 | By

Why I Unfollow and Unlike Government Social Media (Adfero Group) Chris Battle, Partner at Adfero Group, provides his view of the best approach to social media. He highlights the importance of engaging your audience and finding the most interesting information to keep your fans or followers coming back, especially when in the government realm. How […]

Daily Specials

January 6, 2012 | By

Public Affairs Pulse: Implications for Corporate PA (Public Affairs Council) Doug Pinkham, President of the Public Affairs Council, explains why public affairs is one of the most important corporate functions by discussing Americans’ views on ethics, honesty and lobbying. He provides analytical insight to why companies need to remain driven in the public affairs industry. […]

Daily Specials

January 4, 2012 | By

Gladwell vs. Shirky: A Year Later, Scoring the Debate Over Social Media Revolutions (Wired) The New Yorker‘s Malcolm Gladwell has famously argued that “the media [has] oversold Twitter and Facebook as tools for political action.” But events of the past year – most notably the Arab Spring and the Occupy Wall Street movement – seem […]

Social Media – Should It be the Driver or Passenger in your Grassroots Influence Strategy?

January 3, 2012 | By

Several years ago our Innovate to Motivate conference hosted then Gallup Managing Partner Ron Balmer to talk about Gallup’s research on customer engagement and how it applies to grassroots organizations. It was one of our most highly rated workstorms. Gallup has been at the forefront of engagement research; they define it as the degree to […]